Sales Representative

VISHESH ICE CREAMS PVT. LTD.

JOB DESCRIPTION – SALES REPRESENTATIVE

Position Details

Designation: Sales Representative

Department: Sales & Marketing

Company: Vishesh Ice Creams Pvt. Ltd.

Industry: Ice Cream / FMCG

Employment Type: Full-Time

Salary: ₹20,000 – ₹25,000 per month

Reports To: Sales Manager / Management

Location: Bengaluru / Assigned Territory

Job Purpose

The Sales Representative will be responsible for developing the company's sales network, acquiring new customers, servicing existing customers, achieving sales targets, and expanding the market presence of Vishesh Ice Creams Pvt. Ltd.

The position requires regular field visits and interaction with retailers, supermarkets, hotels, restaurants, cafés, dealers, distributors, and other potential business customers.

Key Responsibilities

1. Sales & Business Development

• Achieve assigned daily, weekly, and monthly sales targets.
• Visit existing customers regularly and generate repeat orders.
• Identify and acquire new retailers, dealers, distributors, hotels, restaurants, cafés, and institutional customers.
• Introduce Vishesh Ice Creams products, flavours, packs, and promotional schemes to prospective customers.
• Develop new markets and expand the company's customer base.

2. Market Visits & Order Collection

• Plan and conduct daily market visits as per the assigned route.
• Collect orders from retailers and other customers.
• Ensure orders are recorded accurately and submitted to the office/distribution team.
• Follow up on pending orders and ensure timely delivery coordination.

3. Customer Relationship Management

• Maintain professional and long-term relationships with customers.
• Understand customer requirements and provide appropriate product information.
• Handle customer complaints and coordinate with management for resolution.
• Collect feedback regarding products, pricing, service, and market demand.

4. Payment Collection

• Follow up regularly on outstanding customer payments.
• Ensure payments are collected within the approved credit period.
• Maintain proper records of collections and outstanding amounts.
• Immediately report overdue payments or credit-related issues to management.

5. Market & Competitor Analysis

• Monitor competitor products, prices, schemes, offers, and new launches.
• Report competitor activities and market developments to management.
• Identify new sales opportunities and potential high-volume customers.
• Provide feedback on customer preferences and changing market demand.

6. Product Display & Brand Promotion

• Ensure Vishesh Ice Creams products are properly displayed at customer outlets.
• Check product availability and stock levels.
• Ensure company branding and promotional materials are properly displayed.
• Encourage retailers to maintain adequate stock and product visibility.
• Coordinate regarding company freezers/coolers where applicable.

7. Sales Reporting

• Submit daily sales and market visit reports.
• Maintain accurate customer and outlet records.
• Submit daily/weekly order and collection reports.
• Maintain records of new customers acquired.
• Report sales performance, market issues, and customer feedback to the Sales Manager.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Achievement of monthly sales targets.
• Number of new outlets/customers acquired.
• Number of active customers and repeat orders.
• Market coverage and customer visits.
• Order generation and sales volume.
• Timely collection of outstanding payments.
• Customer retention and relationship management.
• Product availability and visibility.
• Quality and timely submission of sales reports.

Qualifications & Skills

• Minimum 12th Standard / PUC qualification; graduate preferred.
• Previous experience in FMCG, ice cream, dairy, food, beverages, or related industries will be an advantage.
• Strong communication and negotiation skills.
• Good knowledge of the local market.
• Ability to build and maintain customer relationships.
• Basic knowledge of smartphones, WhatsApp, and digital reporting.
• Ability to work independently and achieve targets.
• Two-wheeler and valid driving licence preferred.

Personal Attributes

The candidate should be:

• Self-motivated and target-oriented.
• Honest and responsible.
• Punctual and disciplined.
• Customer-focused.
• Good at communication and negotiation.
• Willing to travel extensively within the assigned territory.
• Able to work independently and as part of a team.
• Positive, energetic, and willing to learn.

Compensation

Monthly Salary: ₹20,000 – ₹25,000

The exact salary within the above range will be determined based on the candidate's experience, skills, and suitability for the position.

Additional incentives/benefits may be provided based on company policy and achievement of sales targets.

Working Conditions

• Full-time, field-based position.
• Regular travel within the assigned sales territory.
• Working hours will be as per company requirements and market schedules.
• Weekly holiday as per company policy.

Accountability

The Sales Representative will be directly responsible for sales growth, new customer acquisition, order generation, customer servicing, payment collection, market development, and accurate sales reporting within the assigned territory.