Social Media Executive

Social Media Head – Eduwingz International Company: Eduwingz International

Location: Bangalore

Department: Marketing & Branding

Job Type: Full-Time

Experience: 2–4 Years

About the Role: We are looking for a creative and result-oriented Social Media Head who can manage our social media presence, build brand awareness, generate leads, and create engaging content for students interested in medical courses in India and abroad.

1. Key Responsibilities: Develop and execute monthly social media strategies.
2. Manage Instagram, Facebook, YouTube, and other social media platforms.
3. Plan monthly content calendars, reels, posts, and campaigns.
4. Coordinate with the video editing and graphic design team.
5. Create engaging content related to MBBS, BDS, BAMS, MD/MS, and other medical courses.
6. Manage daily posting schedules and ensure consistent content delivery.
7. Monitor social media performance, reach, engagement, and follower growth.
8. Generate quality leads through organic social media marketing.
9. Handle social media trends, campaigns, and promotional activities.
10. Coordinate with the sales team for lead generation and conversion tracking.
11. Manage brand communication, comments, DMs, and audience engagement.
12. Prepare weekly and monthly social media performance reports.

• Required Skills: Strong knowledge of Instagram, Facebook, and YouTube.
• Good understanding of social media algorithms and trends.
• Content planning and creative thinking.
• Knowledge of Canva and basic video editing tools.
• Understanding of Meta Business Suite.
• Strong communication and team management skills.
• Ability to manage multiple campaigns and deadlines.
• Basic knowledge of digital marketing and lead generation.
• Key Performance Indicators (KPIs): Monthly content delivery.
• Reels reach and engagement.
• Social media follower growth.
• Quality leads generated.
• Campaign performance.
• Brand awareness and visibility.
• Consistency in posting.
• Monthly performance reporting.
• Preferred Experience: 2–4 years of social media management experience.
• Experience in the Education / EdTech / Healthcare industry will be preferred.
• Candidates with experience in managing a team will have an advantage.

Salary: As per experience and industry standards.

Work Mode: Full-Time, Work From Office – Bangalore.