Senior Adobe Target Consultant

Senior Adobe Target Consultant

Preferred Qualifications: • Experience with Adobe Target Recommendations and advanced personalization strategies (rule-based and algorithmic approaches). • Strong understanding of experimentation statistics (sample sizing, confidence, significance, guardrail metrics) and decision frameworks. • Familiarity with Adobe Experience Cloud integrations and measurement alignment to ensure clean attribution and reporting. • Ability to collaborate deeply with design and engineering to implement reusable components and scalable testing frameworks. • Experience establishing experimentation governance, documentation standards, and optimization backlogs to scale programs across teams. • Demonstrated stakeholder management skills, including presenting insights, influencing prioritization, and driving adoption of learnings. Good to have skills: A/B Testing Strategy, Multivariate Testing (MVT), at.js / Adobe Web SDK, Personalization & Segmentation, Experimentation Statistics About us: Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem. Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. Key Responsibilities: • Lead Adobe Target implementations and optimization programs across A/B testing, multivariate testing, and personalization use cases. • Partner with stakeholders to define experimentation roadmaps, success metrics, and prioritization aligned to business objectives. • Design strong test hypotheses, create test plans, and ensure statistically sound execution and interpretation of results. • Configure and deliver activities in Adobe Target (audiences, offers, experiences, targeting rules), ensuring accuracy and performance. • Collaborate with engineering teams to implement Target via at.js / Adobe Experience Platform Web SDK patterns and validate deployments. • Establish QA processes for experiments, including cross-browser/device validation and pre/post-release checks. • Analyze outcomes, document learnings, and present insights and recommendations to business and technical audiences. • Drive continuous improvement of experimentation operations, including templates, governance, and best practices. • Work in Agile delivery cycles—participating in planning, grooming, standups, reviews, and retrospectives to ensure timely delivery. • Mentor junior team members and provide consultative guidance on personalization strategy and experimentation design. Minimum Qualifications: • Bachelor’s or Master’s degree (BE, BTech, ME, MTech, MCA, MBA, MSc) or equivalent practical experience. • 5–9 years of experience delivering digital optimization/personalization initiatives with strong hands-on Adobe Target expertise. • Proven experience creating and managing A/B and multivariate tests, including defining KPIs and interpreting results. • Working knowledge of Agile methodologies and experience delivering within Agile teams. • Strong communication skills to translate business goals into executable experimentation and personalization solutions.