SFMC Marketing cloud

SFMC Marketing cloud

Mandatory Skills • Minimum 3 years of hands-on experience with SalesForce Marketing Cloud. • Strong knowledge of SQL, Server-Side JavaScript (SSJS). • Understanding of user adoption, user guidance, and digital transformation concepts. • Strong communication and stakeholder management skills. • Experience working in Agile projects. Preferred Skills • Experience with Salesforce, ServiceNow, JIRA, Confluence, or similar enterprise applications. • Experience with adoption analytics and reporting. • Understanding of change management and digital adoption best practices. Certifications • Salesforce Certified Marketing Cloud Engagement Specialist • Salesforce Certified Marketing Cloud Engagement Administrator • Salesforce Certified Marketing Cloud Engagement Consultant • Salesforce Certified Marketing Cloud Engagement Developer • Design, build, test, and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio) • Create audience segments, manage Data Extensions, perform data imports/exports, and ensure data quality for personalized marketing communications • Configure and implement Salesforce Personalization (MCP) use cases to deliver real-time, individualized customer experiences across Web, Mobile channels • Develop and optimize customer journeys using behavioral data and real-time personalization capabilities from Salesforce Personalization (MCP) • Perform Sitemap implementation and updates in Salesforce Personalization (MCP) to track customer interactions, capture behavioral events, and support personalized experiences across digital touchpoints • Create and manage audience segmentation, Data Extensions, Data models, and complex data transformations using SQL for campaign targeting and reporting • Develop dynamic and personalized email content using AMPscript, including data retrieval, conditional logic, content personalization, and triggered communications • Build custom solutions and integrations using Server-Side JavaScript (SSJS) to automate marketing processes and support advanced business requirements • Perform troubleshooting, testing, and release validation activities. • Analyze adoption metrics and recommend continuous improvements. • Create documentation and support knowledge transfer sessions. • Collaborate with business stakeholders, application teams, and project managers. • Participate in solution design discussions and effort estimations.