Marketing Executive

Organization: The Sanskriti School, Bhopal (CBSE)

Position: Marketing Executive

Department: Marketing & Admissions

Location: Katara Extension, Amjhara, Bhopal, Madhya Pradesh

Experience: 2–4 Years

Employment Type: Full-Time

Job Overview

The Sanskriti School, Bhopal, is looking for a proactive and result-oriented Marketing Executive to manage and execute marketing activities, promote the school's brand, generate admission enquiries, and strengthen its presence across digital and offline platforms.

The ideal candidate should have experience in marketing, preferably in the education sector, with good communication, coordination, and execution skills.

Key Responsibilities

1. Admission Marketing & Lead Generation

• Develop and execute marketing strategies to generate admission enquiries.
• Coordinate with the admission team for lead management and follow-ups.
• Monitor campaign performance and suggest improvements to increase quality admission leads.

2. Offline Marketing & Promotions

• Coordinate school promotional activities, outdoor advertising, banners, hoardings and pamphlet distribution.
• Plan and execute promotional activities in nearby residential areas, societies and communities.
• Coordinate school events, exhibitions, educational fairs and admission campaigns.
• Develop local marketing strategies to improve school visibility and brand awareness.

3. Branding & Marketing Coordination

• Maintain consistency in school branding across all marketing platforms.
• Coordinate with internal departments for collecting photographs, videos, achievements and school updates.
• Assist in preparing marketing plans, promotional content and campaign calendars.
• Ensure timely execution of marketing activities.

4. Reporting & Performance Analysis

• Prepare weekly and monthly marketing activity reports.
• Track advertising expenditure, lead generation, reach, engagement and conversion performance.
• Analyse campaign results and recommend strategies for improvement.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration or a related field.
• 2–4 years of experience in marketing, preferably in the education or school sector.
• Knowledge of Meta Ads Manager and social media marketing.
• Understanding of digital and offline marketing strategies.
• Excellent communication, negotiation and coordination skills.
• Ability to manage multiple marketing activities independently.
• Knowledge of Canva and basic graphic design tools will be an added advantage.
• Good knowledge of MS Excel, PowerPoint and reporting.

Preferred Candidate Profile

• Creative, energetic and target-oriented professional.
• Strong understanding of local marketing and promotional activities.
• Ability to work with different teams and execute marketing plans.
• Willingness to travel locally for promotional activities whenever required.