Social Media Specialist

Key Responsibilities

1. Social Media Management
2. • Facebook, Instagram, LinkedIn, YouTube aur other relevant platforms manage karna.
3. • Daily, weekly aur monthly content calendar banana.
4. • Regular posts, reels, stories, videos aur promotional content publish karna.
5. • Social media profiles ko updated aur professional rakhna.
6. Content Creation
7. • Social media posts aur campaign ideas develop karna.
8. • Reels aur short videos ke concepts banana.
9. • Captions, headlines aur promotional copy likhna.
10. • Canva, Photoshop ya similar tools se basic creatives banana.
11. • Video editing tools ka basic knowledge preferred.
12. Digital Marketing
13. • Social media campaigns plan aur execute karna.
14. • Lead generation campaigns manage karna.
15. • Meta Ads aur other social media advertising platforms par campaigns coordinate karna.
16. • Target audience ke according content aur campaigns optimize karna.
17. Engagement Management
18. • Comments aur messages ka timely response dena.
19. • Customer queries ko relevant department tak forward karna.
20. • Audience engagement badhane ke liye contests, polls aur interactive content plan karna.
21. • Online brand reputation monitor karna.
22. Analytics and Reporting
23. • Social media performance track karna.
24. • Reach, impressions, engagement, followers, leads aur conversions ka analysis karna.
25. • Weekly aur monthly performance reports prepare karna.
26. • Poor-performing content identify karke improvement suggestions dena.
27. Competitor Research
28. • Competitors ke social media activities monitor karna.
29. • Trending content, formats, hashtags aur marketing strategies identify karna.
30. • Market trends ke according new content ideas suggest karna.
31. Brand Promotion
32. • Company ki brand identity aur communication guidelines follow karna.
33. • New projects, products, services, offers aur achievements ko social media par promote karna.
34. • Sales team ke saath coordinate karke promotional campaigns chalana.

Required Skills

• Facebook, Instagram, LinkedIn aur YouTube ka practical knowledge.

• Canva ka good knowledge.

• Basic graphic designing skills.

• Basic video editing skills.

• Content writing aur copywriting skills.

• Meta Business Suite ka knowledge.

• Social media analytics ka understanding.

• Good communication skills.

• Creative thinking.

• Time management.

• Basic knowledge of SEO and digital marketing preferred.