Business Development Executive (BDE)

Sales & Business Development

Develop and increase cattle feed sales in assigned territories.

Appoint and manage distributors, dealers, and retailers.

Achieve monthly, quarterly, and annual sales targets.

Conduct farmer meetings, product demonstrations, and awareness programs.

Build strong relationships with dairy farmers, veterinarians, and dairy cooperatives.

Monitor competitor activities, pricing, and market trends.

Ensure timely collection of payments and outstanding dues.

Digital Marketing & Brand Promotion

Manage the company's social media presence on platforms such as Facebook⁠�, Instagram⁠�, and YouTube⁠�.

Create and share content related to cattle nutrition, dairy farming, and feed products.

Run digital advertising campaigns to generate dealer and farmer leads.

Manage WhatsApp marketing campaigns and customer engagement.

Coordinate website updates, product information, and promotional activities.

Analyze campaign performance and generate monthly marketing reports.

Develop digital brochures, videos, and promotional materials.

Generate and nurture leads through online channels.

Reporting & Coordination

Prepare sales and marketing reports.

Coordinate with production, logistics, and accounts departments.

Track customer feedback and market requirements.

Support new product launches and promotional campaigns.

Key Performance Indicators (KPIs):

Sales volume and revenue growth.

New dealer/distributor appointments.

Customer retention and satisfaction.

Lead generation through digital channels.

Social media engagement and campaign performance.

Collection efficiency and outstanding recovery.