Digital Marketing & Performance Marketing Intern

Digital Marketing & Performance Marketing Intern

Company: AMSOL IT Pvt. Ltd.

Location: Chennai, Tamil Nadu

Work Mode: Hybrid

Employment Type: Internship with Full-Time Opportunity

Internship Duration: 3 - 6 Months

Stipend: ₹5,000 per month

Full-Time Salary: ₹15,000–₹20,000 per month, based on performance and evaluation

About

AMSOL IT Pvt. Ltd.AMSOL IT Pvt. Ltd. is a software product-based company focused on developing innovative technology solutions and digital products. We are looking for a creative, analytical, and motivated Digital Marketing & Performance Marketing Intern to support our marketing initiatives, strengthen our online presence, and contribute to lead generation and business growth.

Role Overview

The candidate will gain hands-on experience in digital marketing, performance marketing, SEO, social media management, paid advertising, and campaign analytics. This role is suitable for individuals who are eager to learn, experiment with marketing strategies, and work on real-world campaigns for software products.

Key Responsibilities

1. Digital Marketing & Social Media Management

• Manage and update social media platforms, including Instagram, Facebook, and LinkedIn.
• Plan content calendars and assist with creating posts, Reels, captions, and promotional creatives.
• Research industry trends, competitors, target audiences, and marketing opportunities.
• Support brand awareness, audience engagement, and online community growth.

2. Performance Marketing & Paid Advertising

• Assist in planning, executing, and optimizing Google Ads and Meta Ads campaigns.
• Support lead-generation campaigns for software products and business solutions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and recommend data-driven improvements.
• Track key metrics such as impressions, clicks, CTR, CPC, conversion rate, and cost per lead.

3. SEO & Website Optimization

• Conduct keyword research and support on-page SEO activities.
• Optimize website content, headings, meta titles, and meta descriptions.
• Assist with improving organic search visibility and website traffic.
• Use tools such as Google Search Console and Google Analytics, where applicable, to monitor performance.

4. Content Creation & AI Tools

• Create marketing creatives using Canva or similar design tools.
• Assist in preparing ad copy, social media captions, email content, and promotional materials.
• Use AI tools for content ideation, research, copywriting, and campaign planning.
• Ensure content is accurate, original, engaging, and aligned with brand guidelines.

5. Analytics & Reporting

• Monitor and report on social media, website, and advertising campaign performance.
• Maintain campaign data and marketing reports using Excel or Google Sheets.
• Analyze results to identify opportunities to improve engagement, conversions, and lead quality.
• Coordinate with the sales and business development teams to understand lead quality and campaign outcomes.
• Required SkillsBasic understanding of digital marketing and performance marketing.
• Familiarity with Google Ads, Meta Ads, SEO, and social media marketing.
• Knowledge of keyword research, content planning, and online advertising fundamentals.
• Basic proficiency in Canva and Excel or Google Sheets.
• Analytical thinking, creativity, communication, and problem-solving skills.
• Willingness to learn, accept feedback, and work toward measurable goals.
• Preferred QualificationsDegree or studies in Marketing, Business Administration, Commerce, IT, or a related field.
• Digital marketing certifications from Google, HubSpot, Meta, or other recognized platforms.
• Personal projects, freelance experience, or practical exposure to digital marketing.
• Familiarity with Google Analytics 4, Google Search Console, email marketing, or AI-powered marketing tools is an advantage.

Internship & Full-Time Opportunity

Internship Period: 3 - 6 months

Stipend: ₹5,000 per month during the internship.

Full-Time Conversion: Upon successful completion of the 3-month internship, candidates may be considered for a full-time position based on performance, skills, learning progress, and overall evaluation.

Full-Time Salary: ₹15,000–₹20,000 per month upon successful conversion, depending on the candidate’s performance and the company’s evaluation.

Work Arrangement: Hybrid

• What We OfferHands-on experience with real-world digital and performance marketing campaigns.
• Exposure to SEO, paid advertising, social media strategy, and lead generation.
• Opportunities to work with software products and business-focused marketing initiatives.
• A collaborative environment that encourages learning, creativity, and professional growth.
• Potential for full-time employment based on performance and business requirements.

How to ApplyInterested candidates can share their updated resume, relevant certifications, and portfolio or project links, if available.

Company: AMSOL IT Pvt. Ltd.

Website: https://amsolit.com