Content Writer

What You’ll Be Doing at MSA

• As a Content Writer in MSA’s branding team, you won’t just be writing, you'll be shaping how our brand speaks to the world.
• You’ll create content that connects, informs, and converts ranging from snappy social media copy, Instagram-first storytelling, and LinkedIn thought leadership posts, to long-form blogs, newsletters, and website articles. You'll also take the lead in writing marketing collateral such as brochures, landing pages, emailers, campaign presentations, and product/service descriptions all aligned with MSA’s tone and purpose.
• A key part of your role will be to assist in scripting content for videos, product explainers, and training modules, helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You’ll work closely with our branding team to develop visually aligned content, brainstorm campaign ideas, and bring concepts to life across digital and offline formats.
• You'll be responsible for managing content calendars, maintaining consistent publishing schedules, and contributing to the overall content strategy with data-backed suggestions and creative direction. 
• As the brand voice behind the scenes, you'll also contribute to building the C-suite’s personal brand, supporting them with impactful LinkedIn posts, articles, and professional communication.
• Additionally, you’ll write for our sister brands, adapting your style to preserve each brand’s unique identity while maintaining coherence across the brand ecosystem.
• This role is ideal for someone who blends creative thinking with strategic clarity, and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.

We’re Looking For Someone Who:

• Holds a Bachelor’s or Master’s degree in English, Journalism, Communications, or a related field
• Has good Tamil language skills, for translation
• Has 1+ years of hands-on content writing experience, preferably in healthcare, dental tech, or wellness sectors
• Understands basic SEO principles, including keyword research and content optimization
• Possesses strong copywriting skills clear, persuasive, and tailored to the audience and platform
• Is comfortable creating Instagram-first content, including storytelling-based carousels and short-form posts
• Can research and produce long-form content such as blogs, LinkedIn articles, newsletters, and thought leadership pieces
• Enjoys working collaboratively with designers, marketers, and senior leadership to bring ideas to life
• Has excellent grammar, adaptability, and attention to detail, with a strong sense of brand tone and voice

Bonus if you have:

• Experience using tools like Notion, Grammarly, or other content planning platforms
• A background in dentistry or dental-related fields that enhances your writing contextually.