Digital Marketing Manager

Position: Performance Marketing Executive / Manager

Department: Marketing

Location: Gurgaon / Gurugram

Experience: 2–5 Years

Industry: Real Estate

Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing professional to plan, execute, optimize, and scale digital marketing campaigns across various platforms. The candidate will be responsible for generating high-quality leads, improving campaign performance, managing digital advertising budgets, and achieving defined ROI/ROAS and CPL targets.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.

• Generate high-quality leads for real-estate projects and ensure campaigns meet defined CPL, lead volume, conversion, and ROI targets.

• Manage daily campaign budgets, bids, audiences, keywords, placements, creatives, and landing pages.

• Conduct keyword research, audience research, competitor analysis, and campaign planning.

• Monitor campaign performance and optimize campaigns based on CPL, CTR, CPC, conversion rate, ROI/ROAS, and lead quality.

• Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other reporting tools.

• Identify underperforming campaigns and take corrective actions to improve performance.

Required Skills

• Strong hands-on knowledge of Google Ads and Meta Ads.

• Understanding of Lead Generation and Conversion Campaigns.

• Good knowledge of Google Analytics / GA4 and campaign tracking.

• Knowledge of Facebook Pixel, Google Tag Manager, conversion tracking, and UTM parameters.

• Ability to optimize campaigns based on performance data.

• Real-estate lead-generation experience will be an advantage.

• Campaign ROI / ROAS

• Lead Quality

• Campaign Budget Utilization

• Website/Landing Page Conversion Rate