Performance Marketing

Role

Own and manage paid ad campaigns end-to-end across Meta Ads, Google Ads, and YouTube Ads for multiple clients. You’ll be responsible for delivering cost-efficient leads and scaling what works.

What You’ll Do

• Plan, set up, launch, and optimize campaigns on Meta Ads Manager and Google Ads
• Build and test ad creatives, audiences, copy variations, and landing page funnels
• Monitor daily budgets, CPL, CTR, ROAS, and other KPIs; course-correct in real time
• Set up and troubleshoot conversion tracking — Meta Pixel, CAPI, Google Tag Manager, Google Ads conversions
• Run A/B tests on creatives, hooks, audiences, and bidding strategies
• Prepare weekly/monthly performance reports with actionable insights
• Coordinate with the creative and content team for ad assets
• Stay updated on platform changes, algorithm shifts, and new ad formats

Must Have

• 1–3 years hands-on experience running Meta and Google Ads campaigns
• Comfortable with Meta Business Suite, Ads Manager, Google Ads, GTM
• Working knowledge of Pixel, CAPI, and conversion event setup
• Strong analytical skills — can read data, spot trends, and optimize accordingly
• Experience managing monthly ad spends of ₹1L+ across accounts

Good to Have

• Experience in healthcare/clinic lead gen campaigns
• Familiarity with landing page builders (Elementor, Unbounce, etc.)
• Understanding of WhatsApp lead funnels and CRM integrations
• YouTube Ads (in-stream, shorts) experience
• Basic understanding of SEO and organic channels

What We Offer

• Small, fast-moving team — high ownership from day one
• Direct client interaction and end-to-end campaign responsibility
• Exposure to diverse industries (healthcare, local services)
• Growth into a senior/lead role as the team scales