Shopify Executive

Job Description – E-commerce Website Manager Company: OutonTrip.com

Location: Gurugram, Haryana

Experience: 2–5 years preferred

About Us: We are a 10-year-old company looking for an energetic and result-oriented E-commerce Website Manager to manage and grow our Shopify website, OutonTrip.com.

We are looking for someone who can take complete ownership of our website, improve its visibility, attract more customers, increase sales, and build a strong online presence.

Key Responsibilities

1. Website Management

• Manage the complete Shopify website, including products, collections, categories, banners, offers, and content.
• Ensure the website is updated, user-friendly, and running smoothly.
• Add new products, create listings, and improve existing product pages.
• Manage pricing, inventory updates, and product information in coordination with the internal team.

2. Sales and Business Growth

• Take ownership of website sales and work towards achieving monthly sales targets.
• Identify opportunities to increase website traffic, conversion rates, average order value, and repeat purchases.
• Plan and execute offers, promotions, and sales campaigns.
• Track sales performance and take action to improve results.

3. SEO and Organic Traffic

• Improve Google rankings through SEO and keyword optimization.
• Optimize product titles, descriptions, images, meta titles, and meta descriptions.
• Work on technical SEO, website speed, internal linking, and overall website performance.
• Find new ways to increase organic traffic without depending entirely on paid advertising.

4. AI Search and Visibility

• Improve the visibility of OutonTrip.com across AI-powered search platforms such as ChatGPT, Google AI Overviews, and other AI search tools.
• Optimize website content so that products and relevant pages can be discovered through AI-powered search.
• Work on structured data, useful content, product information, and other practices that improve search visibility.

5. Website Marketing and Customer Growth

• Work on strategies to attract new customers and bring existing customers back.
• Coordinate with the marketing team on social media campaigns, advertisements, and promotions.
• Identify opportunities to improve customer experience and reduce cart abandonment.
• Explore new tools, technologies, and strategies to grow the website.

6. Analytics and Reporting

• Track website traffic, sales, conversion rates, customer behaviour, and other important metrics.
• Use tools such as Google Analytics, Google Search Console, and Shopify Analytics.
• Prepare regular performance reports and suggest actions to improve business results.
• Study competitors and identify new growth opportunities.
• Requirements2–5 years of experience in e-commerce website management, preferably on Shopify.
• Good understanding of SEO, Google Analytics, Google Search Console, and product listing optimization.
• Understanding of website conversion, customer acquisition, and online sales growth.
• Knowledge of AI search optimization and emerging SEO practices.
• Ability to analyse data, identify problems, and take action independently.
• A practical, hands-on approach with a strong focus on results.

Performance and IncentivesThis role will have direct responsibility for the growth of OutonTrip.com.

Along with a fixed salary, the candidate will be eligible for performance-based incentives linked to website sales growth and achievement of agreed business targets.

We are looking for someone who treats the website like their own business, takes initiative, and is focused on building sustainable sales and long-term growth.

If you enjoy growing e-commerce businesses and can turn website traffic into actual sales, we would love to hear from you.