Digital Marketing Manager

A Digital Marketing Manager with 3+ years of experience, who has worked on executing tasks to driving strategy, optimizing campaign performance, and managing budgets.

At this mid-level stage, the focus shifts toward Website management ( time to time), SEO, Inbound leads, Social Media ( Linkedin, Youtube, Instagram), cross-channel ROI ( indiamart, Trade India), content marketing, Paid ads ( instagram, Facebook, Google ads)

Digital Marketing Strategy & Content Management

• Multi-Channel Planning: Strategy design and execution across Paid Search (PPC), Paid Social, SEO, Email, and Content Marketing aligned with overall business goals.
• Content marketing: Website content, social media contect marketing- Youtube, linkedin, Instagram.
• Campaign Execution: Full Life Cycle Management of performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) from launch to continuous optimization.
• Funnel Optimization: Mapping and improving customer touchpoints across awareness, consideration, acquisition, and retention stages.

Performance Marketing & Budget Ownership

• Budget Allocation: Managing monthly and quarterly digital ad budgets to maximize Return on Ad Spend (ROAS) and lower Customer Acquisition Cost (CAC).
• Bidding & Target Strategy: Managing smart bidding strategies, keyword targeting, custom audiences, and Remarketing, lookalike segments across ad networks.

Analytics, Reporting & Attribution

• Performance Tracking: Setting up and monitoring primary KPIs (CAC, LTV, ROAS, CTR, Conversion Rate, Bounce Rate).
• Data Visualization & Dashboards: Building custom performance reports using Google Analytics 4 (GA4), Looker Studio, or specialized dashboards for executive review.
• Attribution Modeling: Analyzing multi-touch attribution to determine which channels drive high-intent leads or revenue.

SEO & Content Strategy Oversight

• Search Optimization: Overseeing technical SEO, on-page optimizations, and link-building strategies to increase organic search presence.
• Content Alignment: Coordinating with content creators or writers to produce high-intent blog posts, landing page content, ad scripts, and downloadable assets.

Google analytics & Lead Tracking

• Tag & Pixel Management: Implementing tracking tags, conversion pixels, and event tracking using Google Tag Manager (GTM).
• Website & Landing Page Optimization: Working with design/dev teams to improve website UX, mobile responsiveness, and page load speed.

Job Location is based out of Hyderabad, IMMEDIATE JOINING

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