PERFORMANCE MARKETING EXPERT

About the company

Sshifa Herbals Pvt. Ltd. is a growing herbal and wellness brand focused on delivering high-quality, natural, and effective healthcare products. We combine traditional herbal knowledge with modern science to promote healthier lifestyles.

Job Description: Performance Marketing Expert

We are looking for a results-driven Performance Marketing Expert to plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate will have a strong grip on data-driven decision-making, campaign optimization, and ROI-focused strategies to drive business growth.

Location: Khatiwala Tank Indore, Madhya Pradesh (Work From Office)

Eligibility: Candidates from Pan India can apply (relocation to Indore required)

Key Responsibilities

·       Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads) to drive website traffic and sales

·       Focus on improving website conversion rate (CRO) and reducing cart abandonment

·       Manage end-to-end funnel: Ad → Landing Page → Website → Checkout → Purchase

·       Manage and allocate marketing budgets efficiently across channels for maximum ROI

·       Optimize product pages (images, content, pricing visibility) for better conversions

·       Collaborate with content, design, and web development teams for creative and landing page optimization

·       Strong understanding of ROI and ROAS. Monitor and improve ROAS, CAC, and conversion rate

·       Identify opportunities to scale revenue through performance channels

Required Skills & Qualifications

·       Minimum 3 years of hands-on experience in performance marketing (Freshers not eligible)

·       Proven track record of managing paid campaigns with measurable ROI

·       Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and other ad platforms

·       Strong analytical and data interpretation skills

·       Good understanding of the sales/marketing funnel and conversion optimization

What We Offer

·       Salary up to ₹1,20,000/month (based on experience)

·       Opportunity to work with a growing team on impactful campaigns

·       Timings: 10 A.M.-7 P.M.

Full-time, in-office role in Khatiwala Tank Indore