Sales & Marketing Executive

Position Overview:

The Sales & Marketing Engineer will be responsible for driving business growth through active field sales, extensive mapping of industrial areas, and consistent engagement with existing and potential customers. This role demands a self-motivated professional capable of achieving sales targets through frequent site visits, strong relationship-building, and a thorough understanding of products and customer applications.

Key Responsibilities

Market Development & Industrial Mapping

• Conduct detailed mapping of industrial zones, manufacturing clusters, and upcoming project areas within the assigned territory.
• Identify and segment potential customers by industry type, scale, and application area.
• Maintain a structured database of industries, key decision-makers, and business potential.
• Continuously update market intelligence regarding competitors, new projects, and emerging opportunities.

Field Sales & Customer Engagement

• Ensure extensive field coverage with regular site visits across the assigned geography.
• Meet customers (end users, consultants, contractors, and OEMs) to generate enquiries and understand application requirements.
• Promote company products and solutions effectively, highlighting technical and commercial advantages.
• Conduct product presentations, demonstrations, and joint visits with technical teams where required.
• Achieve and exceed monthly and quarterly sales targets through systematic prospecting and closing.

Sales Process Management

• Prepare and submit quotations, proposals, and techno-commercial offers.
• Negotiate with clients to finalize orders within company pricing and policy guidelines.
• Coordinate with internal departments (design, logistics, service) to ensure smooth order execution and customer satisfaction.
• Maintain updated records of enquiries, offers, orders, and collections.

Marketing Coordination

• Work closely with the marketing team to plan promotional activities, exhibitions, and customer meets.
• Provide feedback on market trends and customer needs to support marketing campaigns.
• Assist in developing local marketing material and case studies based on successful applications.

Skills & Qualifications

• Bachelor’s degree in Engineering (Electrical / Electronics / Instrumentation / Industrial preferred).
• Min 2–3 years of experience in industrial sales, B2B marketing, or project-based selling.
• Strong technical aptitude with ability to explain engineering products or systems.
• Proven experience in territory management, customer mapping, and sales target achievement.
• Proficiency in MS Office and CRM tools.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel extensively across assigned regions and industrial areas.