SEO Specialist

SEO & Digital Marketing Executive

Company: Ashoka Developers / Ashoka Warehousing / Jain Bandhu Sarees

Location: Lucknow

Employment Type: Full-time

About the Role : We are looking for a motivated and creative SEO & Digital Marketing Executive to join our team. You will be responsible for improving our online presence, boosting website traffic, and generating high-quality leads through SEO and digital marketing strategies.

• Key Responsibilities : Search Engine Optimization (SEO):Conduct keyword research using tools like Google Keyword Planner, SEMrush, SMO, etc.
• Optimize website content, landing pages, and blogs for better ranking.
• Perform on-page SEO: meta tags, header tags, Alt tags, URL optimization, internal linking.
• Conduct technical SEO audits and coordinate with developers to fix issues.
• Build backlinks and manage off-page SEO strategies.
• Track and analyze website performance using Google Analytics, Search Console, and SEO tools.
• Digital Marketing: Plan and execute digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Manage social media accounts—posting, content creation, reels, stories, creatives.
• Create engaging content for website, blogs, and social platforms.
• Monitor campaign performance and optimize for better ROI.
• Assist in email marketing campaigns, newsletters, and automation tools.
• WordPress Management: Upload and update website content using WordPress.
• Basic knowledge of themes, plugins, and website optimization.
• Assist in website maintenance and ensuring mobile-friendly performance.
• Skills & Requirements : Basic understanding of SEO, SMO, digital marketing, and content marketing.
• Familiarity with WordPress, Canva, Google Analytics, Meta Business Suite.
• Strong writing skills for blogs, captions, and marketing content.
• Ability to analyze data and make strategy suggestions.
• Creative mindset with attention to detail.
• Ability to work independently and meet deadlines.
• Preferred Qualifications : Experience with SEO tools (SEMrush, Ahrefs, Moz, etc.).
• Knowledge of Google Ads / Facebook Ads campaigns.
• Basic understanding of HTML .
• Learning environment with real estate and warehousing projects
• Growth opportunities within the company

Who Should Apply Anyone passionate about SEO, digital marketing, and content creation who wants to gain practical experience and grow in a fast-paced environment.