Sales Executive

The Role

You will be responsible for developing new retail accounts, securing shelf space for NutriCraft products, generating regular supply orders and building lasting relationships with store owners and purchase teams.

Key Responsibilities

Retail expansion & shelf placement

·   Identify and approach premium grocery stores, gourmet food stores, supermarkets, health-food stores and other relevant retail outlets.

·   Pitch NutriCraft products to store owners, purchase managers and other decision-makers.

·   Secure new retail listings, negotiate commercial terms and work towards strong in-store visibility and shelf placement.

Sales & order generation

·   Generate first orders from newly acquired outlets and regular replenishment orders from existing retail partners.

·   Develop new business opportunities and consistently acquire new retail accounts.

·   Track stock movement and follow up proactively to convert listings into repeat business.

Market development

·   Explore opportunities in corporate parks, office cafeterias, gyms, vending networks and other suitable channels.

·   Identify potential distributors and channel partners.

·   Monitor competitor products, pricing, promotions and market trends; share useful feedback with the NutriCraft team.

Retailer relationship management

·   Visit existing outlets regularly and build productive long-term relationships.

·   Coordinate on product availability, replenishment, merchandising and payment follow-ups.

·   Maintain accurate records of leads, visits, orders, collections and outlet feedback.

What We’re Looking For

·   1–3 years of experience in field sales, FMCG sales, retail sales or general trade; experience in food or packaged products is an advantage.

·   Strong communication, presentation, negotiation and relationship-building skills.

·   A proactive self-starter who is comfortable approaching new businesses and generating leads independently.

·   Ability to plan market visits, manage a sales pipeline and work towards targets.

·   Comfortable with regular local travel across Mumbai. A two-wheeler and valid driving licence would be an advantage.