Social Media Manager

Based on experience and skills

About VAYU JETSVAYU JETS is an India-based private aviation brand offering personalised private jet and helicopter charter solutions for business and leisure travel, working with aircraft operators to coordinate journeys.

Role OverviewWe are looking for a creative, results-oriented Social Media Marketing Executive to strengthen our digital presence, create premium content and generate qualified charter enquiries.

• Key ResponsibilitiesManage Instagram, Facebook, LinkedIn, YouTube and X accounts.
• Plan and maintain a monthly content calendar.
• Create engaging posts, reels, stories, captions and promotional campaigns.
• Maintain consistent brand identity, tone and visual quality.
• Run and optimise Meta and LinkedIn advertising campaigns within approved budgets.
• Respond to comments and messages, and forward enquiries to the charter sales team.
• Coordinate with designers, video editors and sales colleagues.
• Research aviation trends, competitors and relevant content opportunities.
• Track engagement, audience growth, website traffic and qualified leads.
• Prepare monthly performance reports with clear improvement recommendations.
• Obtain approval before publishing client images, testimonials or sensitive travel details.
• Required SkillsStrong understanding of social media platforms and content trends.
• Hands-on experience with Canva, CapCut or similar creative tools.
• Familiarity with Meta Business Suite and Ads Manager.
• Strong English writing skills; Hindi or Marathi is an advantage.
• Ability to create polished content for a premium audience.
• Basic knowledge of analytics, lead generation and campaign reporting.
• Good organisation, attention to detail and ability to meet deadlines.
• Preferred QualificationsDegree or diploma in Marketing, Communications, Media or a related field.
• Experience in aviation, luxury travel, hospitality or premium lifestyle brands.
• A portfolio demonstrating social media content and campaign results.
• Success MeasuresConsistent delivery of approved content.
• Growth in relevant audiences and meaningful engagement.
• Qualified charter enquiries and efficient cost per lead.
• Prompt handling of social media enquiries.