Digital Marketing Executive

About the Role BMDU is looking for a creative, energetic and digitally savvy Digital Marketing professional who understands that great marketing is not just about running campaigns — it’s about creating ideas that people notice, remember and engage with.

We are looking for someone who can take ownership of BMDU’s social media presence, content strategy and digital marketing initiatives while bringing a strong creative perspective to the brand.

The ideal candidate will be a mix of a content creator, social media enthusiast and digital marketer — someone who can brainstorm an idea in the morning, turn it into a Reel or campaign by afternoon, publish it strategically and then analyse how it performed.

What You’ll Be Responsible For

1. Social Media & Content

• Own and manage BMDU’s social media platforms, including Instagram, Facebook, LinkedIn and other relevant channels.
• Develop a monthly social media strategy and content calendar aligned with brand and business objectives.
• Conceptualise and create engaging Reels, posts, carousels, stories, videos and other social-first content.
• Stay on top of social media trends, viral formats, conversations and emerging content opportunities.
• Write creative captions, hooks, headlines and campaign copy that connect with the target audience.
• Maintain a consistent and recognisable BMDU brand voice and visual identity across platforms.
• Manage day-to-day community engagement, comments and messages.

2. Creative Thinking & Campaigns

• Bring fresh ideas for campaigns, launches, events and brand communication.
• Think beyond traditional marketing and explore new-age, creative and engaging ways to communicate the brand.
• Develop content concepts from a simple brief and take them from idea → execution → publishing → performance analysis.
• Collaborate with designers, photographers, videographers and external creative partners whenever required.
• Have a strong eye for visual aesthetics, storytelling, trends and what makes content shareable.

3. Digital Marketing

• Plan, execute and optimise digital marketing campaigns across relevant platforms.
• Assist in managing Meta Ads, Google Ads and other paid digital campaigns.
• Monitor campaign performance and identify opportunities for optimisation.
• Work towards improving brand awareness, engagement, traffic, leads and conversions.
• Support SEO, email marketing, website content and other digital initiatives as required.

4. Analytics & Performance

• Track social media and campaign performance on a regular basis.
• Monitor key metrics such as reach, engagement, views, CTR, CPC, leads and conversions.
• Understand what content works, what doesn’t and why.
• Use insights and data to continuously improve the content and marketing strategy.
• Prepare simple, actionable performance reports for the team.

What We’re Looking For

• 1–3 years of experience in Digital Marketing, Social Media, Content Marketing or a similar role.
• Strong understanding of Instagram, Facebook, LinkedIn and current social media trends.
• Excellent creative thinking and content ideation skills.
• Good copywriting and communication skills.
• Ability to independently manage a social media calendar and execute content.
• Basic understanding of Meta Ads and Google Ads.
• Comfortable working with tools such as Canva, CapCut or similar creative platforms.
• Good understanding of digital marketing metrics and analytics.
• Strong sense of visual aesthetics and brand communication.
• Someone who is proactive, curious and willing to experiment.

You’ll Have an Edge If You

• Can create and edit Reels/short-form videos yourself.
• Have a good eye for photography, videography or graphic design.
• Understand what makes content scroll-stopping and shareable.
• Have worked on brand campaigns or social media launches.
• Have experience with influencer marketing or creator collaborations.
• Know the basics of SEO, GA4, email marketing or website analytics.
• Have a strong portfolio of social media/content work.

The Kind of Person We Want

We’re not looking for someone who simply “posts on Instagram.”

We’re looking for someone who can look at a blank page and say,

“What can we create that people will actually want to see?”

Someone who can balance creativity with strategy, trends with brand identity, and ideas with measurable results.

If you are creative, hands-on, curious about digital culture and excited about building a brand through content and digital marketing, this role could be for you.

Why Join BMDU?

• Opportunity to take ownership of the brand’s digital presence.
• Freedom to bring and experiment with new creative ideas.
• Exposure to both creative and performance marketing.
• Opportunity to work across content, social media, campaigns and digital strategy.
• A role where your ideas can directly shape how the brand is seen and experienced online.