Marketing Executive

Job Description – Marketing

Job Title: Marketing

Department: Marketing

Industry: Fabrication / Engineering

Reports To: Sales Manager

Location: [Pan India]

Employment Type: Full-time

Salary: [Amount] per month, depending on experience and qualifications

Job Summary :

We are looking for a proactive and personable Field Marketing Executive to visit all companies and generate leads in person from the data we have provided, meet potential customers face to face and generate qualified leads for our product offerings. This role requires excellent communication skills, a professional approach and the ability to build strong relationships with potential buyers across a variety of industries.

 Key Responsibilities

·        Conduct regular field visits to target companies, industrial parks, business hubs, and potential customer locations to identify new business opportunities.

·        Generate new leads through face-to-face meetings, company databases, referrals, networking, and market research.

·        Meet potential customers, decision-makers, purchase teams, influencers, and other relevant stakeholders.

·        Present and promote the company's manufacturing products, explaining their features, benefits, applications, and value proposition.

·        Understand customer requirements, business needs, applications, purchasing processes, budgets, and timelines.

·        Collect complete and accurate information about prospects and qualify leads based on defined criteria.

·        Build and maintain strong professional relationships with potential customers and key decision-makers.

·        Coordinate with the Sales and Marketing teams for lead sharing, follow-ups, quotations, meetings, and conversion activities.

·        Maintain regular follow-up with prospects and ensure that lead status is updated accurately.

·        Attend industry events, trade fairs, exhibitions, conferences, and networking events as a company representative.

·        Identify new industries, market segments, applications, companies, and geographical markets for business development.

·        Monitor competitors, market trends, customer requirements, pricing trends, and industry developments.

·        Collect customer feedback and market insights and communicate relevant information to the management team.

·        Maintain an updated database of companies, contacts, prospects, lead status, visit details, and follow-up activities.

·        Prepare and submit daily, weekly, and monthly reports covering field visits, leads generated, lead quality, follow-ups, customer feedback, and business opportunities.

·        Plan field visits and travel schedules efficiently to maximize productivity and coverage.

·        Support the sales team in converting field-generated leads into enquiries, opportunities, and revenue.

·        Develop and maintain relationships with external agencies, consultants, industry networks, and other relevant business contacts, wherever required.

·        Perform other marketing and business-development activities assigned by the Marketing/Sales Manager.

Requirements·        Bachelor's degree in Marketing,

Business Administration, Sales, or a related field is preferred.

·        1–3 years of experience in field marketing, sales, business development, or lead generation.

·        Experience in the manufacturing,

industrial, engineering, or B2B sector will be an advantage.

·        Strong verbal and written communication skills.

·        Good interpersonal and relationship-building skills.

·        Comfortable with face-to-face meetings and frequent field visits.

·        Self-motivated, proactive, and customer-oriented.

·        Ability to identify potential customers and convert market information into qualified leads.

·        Strong follow-up and negotiation skills.

·        Good time-management and territory-management skills.

·        Willingness to travel extensively across the assigned region/India.

·        Basic understanding of manufacturing processes, industrial products, or technical products is an advantage.

·        Proficiency in MS Excel and maintaining lead/visit reports.

·        Ability to maintain accurate customer and prospect databases.

Preferred

Qualifications ·        Experience in visiting industrial clients or working in a B2B

sales/marketing environment.

·        Existing knowledge of local industries, industrial areas, and business markets.

·        Experience in lead generation through field visits and direct customer interaction.

·        Experience attending trade fairs, exhibitions, industrial events, and business networking events.

·        Valid driving licence and willingness to travel extensively within the assigned territory.

·        Ability to work independently while coordinating effectively with Sales and Marketing teams.

Sr. No.

KPI

Description

Target

/ Frequency

1

Field Visit & Market Coverage

Total number of companies/prospects

visited during the period. Percentage of planned visits completed as

scheduled

15–20 visits/week

2

Qualified Leads Generation

Number of leads meeting  qualification criteria from field visits.

10 qualified leads/month

3

Lead Conversion Rate

Percentage of qualified leads that

progress to sales opportunities.

20% higher

4

Follow-up

Percentage of leads contacted for follow-up after

initial visit.

5

Customer & Market Intelligence

Reports/market insights collected from prospects

and customers.

Relevant competitor, pricing, demand, and market

information shared with the team.

5 reports/month

Monthly

Ø KPA – Key Performance Area

1.    

Field

Visit & Market Coverage

2.    

Lead

Generation

3.    

Lead

Conversion & Follow-up

4.    

Customer

& Market Intelligence

5.    

Events

& Trade Marketing

6.    

Revenue

Contribution

7.    

CRM

& Reporting Discipline