Sales Associate

Company: Pantaloons – Aditya Birla Fashion and Retail Limited (ABFRL)

Designation: Sales Associate

Department: Retail Operations / Sales

Location: Pantaloons Stores

Experience: Fresher / Experienced

Qualification: Minimum 10th / 12th Pass

1. Job PurposeTo provide an excellent shopping experience to customers by understanding their fashion requirements, assisting them in product selection, maintaining store standards, and achieving individual and store sales targets.

2. Key ResponsibilitiesCustomer Service & Sales

• Greet and welcome customers entering the store.
• Understand customer needs and recommend suitable products.
• Assist customers with product selection, sizes, colours, and styles.
• Promote ongoing offers, discounts, and loyalty programmes.
• Achieve individual sales targets and contribute to store sales.
• Encourage cross-selling and upselling to improve average transaction value.

Store Operations & Visual Merchandising

• Maintain proper product display and merchandise presentation.
• Ensure products are arranged according to store guidelines.
• Maintain stock availability on the shop floor.
• Support replenishment, tagging, folding, and size arrangement.
• Ensure cleanliness and housekeeping standards across the department.

Customer Experience

• Handle customer queries and provide appropriate solutions.
• Ensure a positive and hassle-free shopping experience.
• Maintain professional grooming and communication standards.
• Build good customer relationships to encourage repeat visits.

Process & Compliance

• Follow store policies, SOPs, and operational guidelines.
• Support stock counting and inventory management.
• Follow billing and cash-handling processes wherever assigned.
• Adhere to attendance, punctuality, and grooming standards.

3. Desired SkillsSkillExpectationCommunicationGood verbal communicationCustomer ServiceCustomer-first approachSales AbilityUpselling and cross-sellingProduct KnowledgeInterest in fashion and trendsTeamworkAbility to work in a teamAdaptabilityQuick learnerProblem SolvingBasic customer query handlingPersonalityPositive attitude and confidence

• 4. Eligibility CriteriaMinimum 10th / 12th pass.
• Freshers are welcome to apply.
• Retail or fashion industry experience will be an added advantage.
• Good communication and interpersonal skills.
• Willingness to work in rotational shifts.
• Comfortable working on weekends and festive days.
• Interest in fashion, styling, and customer interaction.
• 5. Key Performance Indicators (KPIs)Sales Target Achievement.
• Conversion Rate.
• Average Transaction Value (ATV).
• Units Per Transaction (UPT).
• Customer Satisfaction.
• Loyalty Programme Enrolments.
• Store Standards and Operational Compliance