Business Development Executive (BDE)

Svara Digital

Job Description – Business Development Executive

Business Solutions / Zoho

Location: Raipur, Chhattisgarh

Employment Type: Full-time

Experience: 0–4 years

Function: Business Development / Sales

Reports To: Business Head / Founder

About Svara Digital

Svara Digital is a business technology and digital solutions company helping growing businesses improve sales, communication and business processes through technology. Our current solution focus includes Zoho CRM and Zoho Mail, supported by consulting, implementation, migration, customisation, training and support.

Role Purpose

This is an early-stage sales role for Svara Digital’s business solutions practice. The person will be responsible for identifying potential B2B customers, generating and qualifying leads, understanding basic customer requirements, initiating business conversations and building a healthy sales pipeline.

This role is suitable for a fresher or a candidate with 1–2 years of sales experience who is confident, curious about technology and willing to learn. Prior Zoho knowledge is NOT required. The candidate will receive structured training on Zoho CRM, Zoho Mail and Svara Digital’s sales approach.

Key Responsibilities

·        Identify potential B2B customers through market research, cold calling, LinkedIn, email, WhatsApp, referrals, networking and field visits.

·        Build and maintain a target account list across Raipur and other business/industrial clusters in Chhattisgarh.

·        Gradually expand prospecting into Madhya Pradesh, Vidarbha and Odisha as the business grows.

·        Identify and connect with business owners, founders, CEOs, sales heads, operations heads and IT/technology decision makers.

·        Initiate conversations with prospects and understand their current business processes, challenges and requirements.

·        Qualify opportunities based on business need, size, decision-making process, urgency and potential fit.

·        Learn Zoho CRM and Zoho Mail through company-provided training and use that knowledge in basic customer conversations.

·        Explain basic business use cases of CRM and professional business email after training. Prior Zoho expertise is not expected at the time of joining.

·        Conduct basic product discussions or introductory demonstrations after receiving adequate training.

·        Coordinate with the technical/implementation team for detailed requirements, advanced customisation, integrations, migration or solution design.

·        Arrange customer meetings, demos and follow-ups and ensure timely movement of opportunities through the sales process.

·        Prepare or coordinate proposals, quotations and commercial discussions with the senior team.

·        Handle initial objections, maintain regular follow-up and support the team in converting qualified opportunities into business.

·        Maintain accurate prospect and opportunity information in the CRM and provide regular sales/activity updates.

·        Develop long-term customer relationships and identify opportunities for additional solutions as the customer relationship develops.

Target Market

·        Primary focus: Raipur and Chhattisgarh.

·        Future expansion: Madhya Pradesh, Vidarbha and Odisha, based on business development and performance.

·        Priority industries: Manufacturing & Engineering, Trading & Distribution, Education, Professional Services, Real Estate and growing SMEs/MSMEs.

·        Typical target customers: businesses with structured sales teams, multiple salespeople/branches/dealers, manual or Excel-based processes, follow-up challenges or growing business email requirements.

What We Expect You to Learn

The candidate is NOT expected to know Zoho before joining. We are looking for the right sales attitude and learning ability. Svara Digital will provide structured training covering:

·        B2B sales and prospecting methodology.

·        Lead generation, qualification and follow-up.

·        Zoho CRM fundamentals and common business use cases.

·        Zoho Mail fundamentals and business email use cases.

·        Customer discovery and requirement understanding.

·        Basic product presentation and introductory demos.

·        Proposal, quotation and sales-process basics.

·        Pipeline management and CRM discipline.

Complex technical areas such as advanced customisation, integrations, APIs/Deluge, complex workflows and detailed migration architecture will be handled with the technical/implementation team.

Candidate Profile

·        0–4 years of experience in sales/business development. Freshers with the right attitude are welcome.

·        Prior B2B, IT/software, SaaS, telecom, ERP, CRM or digital sales experience is preferred but NOT mandatory.

·        Graduate in any discipline – BBA, B.Com, BCA, MBA, BE or equivalent.

·        Good communication skills in Hindi and English.

·        Comfortable with cold calling, prospecting and speaking with business decision makers.

·        Good follow-up discipline and ability to maintain a sales pipeline.

·        Confident, energetic, self-motivated and willing to meet customers.

·        Curious about technology and willing to learn business software solutions.

·        Comfortable using LinkedIn, email, spreadsheets and basic office tools.

·        Willingness to travel locally and, as the business expands, to nearby markets when required.

Ideal Candidate

We are looking for a young, energetic sales professional who enjoys speaking to businesses, is comfortable with outbound sales and wants to build a career in B2B technology solutions. A strong fresher with good communication, confidence, discipline and learning ability can be a better fit than someone with experience but weak sales ownership.

Training & Support

The selected candidate will receive structured onboarding and training on B2B sales, prospecting, Zoho CRM, Zoho Mail, customer discovery, basic demos and Svara Digital’s sales process. The candidate will work closely with the business and technical team while learning to independently manage the initial stages of the sales cycle.

Performance Expectations

·        Quality of lead generation and prospecting.

·        Number and quality of customer conversations and meetings.

·        Consistent follow-up and opportunity development.

·        Ability to understand customer requirements and identify relevant business solutions.

·        Development of a healthy sales pipeline.

·        Conversion of qualified opportunities into business.

·        Accurate CRM updates and regular reporting.

·        Achievement of agreed sales and revenue targets as experience and capability develop.

Compensation & Growth

Compensation will include a fixed salary and performance-linked incentives, aligned with experience and suitability for the role. The role offers growth into Senior Business Development Executive / Business Development Manager based on performance and capability.

Why Join Svara Digital?

·        Opportunity to join at an early stage and play a meaningful role in building the business.

·        Hands-on exposure to B2B technology and business software solutions.

·        Structured learning in sales, CRM and business automation.

·        Opportunity to work across multiple industries and growing businesses.

·        Performance-based career growth and incentives.

How to Apply

If you are confident, energetic, willing to learn and interested in building a career in B2B technology sales, we would like to hear from you.