Marketing Executive

1. Data Collection: Collect prospective student data from field visits, events, campaigns, referrals, and other marketing activities.

2. Lead Conversion: Contact prospective parents, explain the school’s facilities and academic programs, and convert leads into confirmed admissions.

3. Admission Follow-up: Regularly follow up with interested parents, arrange campus visits, counsel parents, and ensure timely completion of the admission process.

4. Fee Follow-up: Coordinate with parents regarding admission fee payments, first-term fees, pending dues, and payment commitments in coordination with the accounts department.

5. Admission Target Setting: Set monthly, weekly, and daily admission targets for each marketing executive based on the annual admission goal.

6. Target Achievement: Monitor daily progress, maintain lead and admission records, and take necessary action to achieve assigned admission targets.

7. Daily Reporting: Submit daily reports on data collected, leads contacted, campus visits, conversions, confirmed admissions, and fee collections.

8. Parent Relationship Management: Maintain regular communication with prospective and existing parents to build trust and encourage admissions through referrals.

9. Field Marketing Activities: Conduct school promotions, distribute leaflets, participate in community activities, and identify new admission opportunities.

10. Performance Review: Review individual performance regularly based on lead generation, conversion rates, confirmed admissions, fee follow-ups, and target achievement.

Key Performance Indicators (KPIs)

Number of new leads generated

Number of parents contacted

Number of campus visits arranged

Lead-to-admission conversion rate

Number of confirmed admissions

Fee payment follow-up status

Achievement of monthly admission targets

Objective: To generate quality leads, convert prospective parents into confirmed admissions, ensure timely fee follow-ups, and achieve the admission targets assigned by the management.