Business Development Executive (BDE)

Role: Business Development Executive (BDE) – Channel Sales

Location: Siliguri, West Bengal (Field-intensive)

Employment Type: Full-time

Department: Business Development & Sales

Role OverviewWe are looking for a driven, field-oriented Business Development Executive (BDE) in Siliguri to build and manage our priest/pandit partner network. In this role, you will identify, onboard, and manage local pandits and purohits as strategic Channel Sales Partners on our mobile application, empowering them to drive curated Puja Samagri orders from their client base.

The ideal candidate possesses strong boots-on-the-ground sales acumen, deep respect for cultural traditions, and fluency in Nepali, Bengali, and Hindi to engage effectively across Siliguri’s diverse communities.

Key Responsibilities

1. Channel Development & Partner OnboardingIdentify, map, and establish direct contact with local pandits, purohits, temples, and religious associations across Siliguri and adjoining areas.

• Pitch the platform’s value proposition, positioning the app as a partner enablement tool that simplifies ceremony preparation and provides transparent earnings/commissions.
• Complete digital onboarding, verification, and app training for pandits to ensure smooth ordering workflows.

2. Revenue Growth & Order GenerationDrive consistent orders for authentic, high-quality Puja Samagri kits and customizable ritual supplies through onboarded pandits for their client events.

• Work closely with pandits ahead of key religious seasons, festivals (e.g., Durga Puja, Kali Puja, Chhath, Teej, Diwali), and auspicious wedding/griha pravesh dates to forecast and capture demand.
• Devise local incentive schemes, bundle promotions, and repeat-order incentives to maximize partner order frequency.

3. Account Management & Relationship BuildingServe as the dedicated single point of contact for onboarded pandits, resolving queries regarding product quality, delivery schedules, commissions, and app usage.

• Conduct regular in-person check-ins and follow-ups to maintain partner retention, engagement, and trust.
• Coordinate with local logistics, warehousing, and customer support teams to ensure timely order fulfillment and customer satisfaction.

4. Market Insights & ReportingTrack daily field visits, leads, partner onboarding metrics, and sales numbers via CRM/internal reporting dashboards.

• Gather on-ground market intelligence regarding local ritual practices, community-specific samagri requirements, pricing, and competitor activity.

Qualifications & Requirements

• Experience: 3–4 years of experience in field sales, merchant/partner acquisition, channel development, FMCG distributor sales, or hyperlocal/B2B startup sales.
• Language Proficiency: Professional fluency (verbal communication) in Nepali, Bengali, and Hindi is mandatory.
• Education: Bachelor’s degree in any discipline (preferred; relevant field experience prioritized).
• Relationship Management: High cultural sensitivity, empathy, and interpersonal skills to build credibility with community elders and priests.
• Commercial Acumen: Strong understanding of channel sales economics, targets, commission models, and active pipeline management.
• Mobility: Must possess a two-wheeler with a valid driving license for local travel across Siliguri and neighboring belts (e.g., Matigara, Pradhan Nagar, Bagdogra, Bhaktinagar).

Preferred Attributes

• Prior experience onboarding micro-entrepreneurs, retail merchants, or community influencers.
• Comfortable using mobile apps, CRM systems, and digital payment tools.
• Self-starter mindset capable of operating with minimal field supervision.
• Compensation & BenefitsCompetitive fixed salary + attractive performance-linked incentive structure tied to partner acquisition and GMV targets.
• Fuel and field travel allowance.
• Career advancement opportunities within regional sales leadership.