Sales & Marketing Manager

Key Roles & Responsibilities:

Strategic

Planning & Business Development

·        Develop and implement marketing and sales strategies aligned with company goals.

·        Identify new business opportunities, market segments, and potential customers (hospitals, clinics, distributors, government tenders, etc.).

·        Conduct market research, competitor analysis, and industry trend monitoring to drive growth.

Sales

Management

·        Achieve sales targets by driving the sales team towards consistent performance.

·        Build and manage relationships with key accounts, channel partners, and distributors.

·        Negotiate contracts, pricing, and agreements with clients/customers.

·        Monitor sales pipeline, forecast sales performance, and ensure timely reporting to management.

Marketing

Management

·        Plan and execute product launches, promotional campaigns, conferences, and exhibitions.

·        Collaborate with product development and R&D teams for market feedback and product positioning.

·        Ensure brand visibility through digital marketing, medical exhibitions, seminars, and CME programs.

·        Create marketing materials (brochures, presentations, product catalogs ) in line with compliance standards.

Regulatory

& Compliance

·        Ensure marketing and promotional activities comply with medical device regulations and ethical guidelines.

·        Coordinate with the regulatory team to ensure sales and marketing materials meet compliance requirements.

Customer

Engagement & Support

·        Provide product training and demonstrations to doctors, healthcare professionals, and sales teams.

·        Handle customer queries, complaints, and ensure after-sales support in coordination with service teams.

·        Collect customer feedback to improve product quality and service offerings.

Team

Leadership & Reporting

·        Lead, motivate, and train the marketing & sales team to achieve business objectives.

·        Set sales targets, review performance, and provide guidance for continuous improvement.

·        Prepare regular MIS reports on sales performance, market analysis, and customer insights for top management.

Required Qualifications & Skills;

·        Education: Bachelor’s/Master’s Degree in Marketing, Business Administration, Biomedical Engineering, or related field.

·        Experience: 7–12 years in sales & marketing (preferably in medical equipment/healthcare industry).

·        Strong knowledge of healthcare industry, medical devices, and hospital procurement processes.

·        Proven track record in achieving sales targets and business growth.

·        Excellent negotiation, communication, and presentation skills.

·        Experience in handling government tenders and institutional sales.

·        Strong leadership, team management, and problem-solving abilities.

·        Proficiency in MS Office, CRM software, and digital marketing tools.

·        Willingness to travel extensively across regions.