SEO Executive

We are seeking an SEO Executive with practical expertise in On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and WordPress website page building. The ideal candidate should be capable of independently optimising existing webpages, creating new SEO-friendly landing pages, managing website content, and implementing strategies to improve Google rankings and organic lead generation.

Key Responsibilities

1. On-Page SEO

Conduct keyword research, competitor analysis, and search intent analysis.

Optimise title tags, meta descriptions, headings (H1–H6), URLs, images, and internal links.

Develop SEO-friendly website content structures, pillar pages, and topic clusters.

Optimise existing webpages and create new service pages, location pages, and landing pages.

Implement relevant schema markup, including LocalBusiness, MedicalBusiness, Article, and FAQ schema where appropriate.

Improve content readability, topical relevance, and user experience.

2. Off-Page SEO & Link Building

Develop ethical link-building strategies to acquire relevant, high-quality backlinks.

Identify guest posting, relevant business listings, editorial mentions, and partnership opportunities.

Monitor backlink profiles and identify spammy or potentially harmful links.

Conduct competitor backlink analysis and identify link-building opportunities.

Track domain authority metrics and referring domains using available SEO tools.

3. WordPress Website Page Building

Build, edit, and manage website pages using WordPress.

Work with page builders such as Elementor, Gutenberg, or similar tools.

Create responsive, SEO-friendly service pages, blogs, location pages, and conversion-focused landing pages.

Optimise page layouts, images, page speed, navigation, and mobile usability.

Manage menus, categories, tags, redirects, canonical URLs, and XML sitemaps.

Troubleshoot basic WordPress issues involving plugins, themes, layouts, and formatting.

Maintain website backups, updates, and basic security practices in coordination with the website administrator.

Ensure new pages follow the website's design standards and SEO guidelines.

4. Technical SEO

Conduct technical SEO audits and resolve common indexing and crawling issues.

Work with Google Search Console and Google Analytics 4 to monitor website performance.

Identify broken links, redirect chains, duplicate content, and canonicalisation issues.

Improve Core Web Vitals and page loading speed in coordination with developers when required.

Manage robots.txt, XML sitemaps, HTTPS, and structured data validation.

Monitor indexing status and troubleshoot pages that are not appearing in Google Search.

5. Local SEO & Google Business Profile

Optimise Google Business Profiles for clinic locations.

Improve local search visibility for relevant healthcare services and geographical areas.

Maintain consistent business information across relevant directories.

Monitor Google Maps visibility, profile engagement, calls, website visits, and direction requests.

Support location-specific landing pages and local keyword strategies.

6. Content SEO & Performance Reporting

Collaborate with doctors, psychologists, and content writers to plan SEO-focused medical content.

Upload and optimise blogs, articles, FAQs, and service pages.

Follow healthcare content quality principles, including medical accuracy, trustworthiness, and responsible claims.

Track keyword rankings, organic traffic, landing-page performance, and enquiry conversions.

Prepare weekly progress updates and monthly SEO performance reports.