Digital Marketing Executive

Job Description: Digital Marketing ExecutiveJob Title: Digital Marketing Executive

Department: Digital Marketing ( SEO)

Employment Type: Full-Time

Experience: 0.5–3 Years (Freshers with relevant skills may also apply)

Job Location: Noida / Delhi NCR

Salary: As per experience and industry standards

About the RoleWe are looking for a creative, enthusiastic, and results-driven Digital Marketing Executive to manage and execute our digital marketing activities. The ideal candidate should have hands-on knowledge of social media marketing, paid advertising, search engine optimization (SEO), content creation, lead generation, and website management.

The candidate will be responsible for improving brand visibility, generating quality leads, increasing website traffic, and supporting business growth through effective digital marketing strategies.

Key Responsibilities1. Social Media Marketing

• Manage and grow social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
• Plan, create, and publish engaging posts, reels, stories, and promotional content.
• Develop monthly social media content calendars and campaigns.
• Monitor audience engagement, comments, messages, and campaign performance.

2. Performance Marketing & Paid Advertising

• Create, manage, and optimize campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Plan lead generation, traffic, remarketing, and conversion campaigns.
• Monitor advertising budgets, cost per lead (CPL), click-through rates (CTR), and return on ad spend (ROAS).
• Test different ad creatives, headlines, audiences, and landing pages to improve results.
• Generate and analyze campaign performance reports.

3. Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.
• Optimize website pages, meta titles, meta descriptions, headings, and content.
• Implement on-page and off-page SEO activities.
• Monitor website performance using Google Search Console and Google Analytics.
• Identify opportunities to improve organic rankings and website traffic.

4. Content Creation & Marketing

• Write engaging ad copies, captions, headlines, website content, blogs, and promotional messages.
• Coordinate with graphic designers and video editors to develop marketing creatives.
• Create marketing content aligned with brand guidelines and campaign objectives.
• Assist in developing promotional videos, reels, and short-form video campaigns.

5. Website & Lead Generation Management

• Update website content, landing pages, banners, and promotional offers.
• Monitor incoming leads from digital marketing campaigns.
• Coordinate with the sales team to track lead quality, follow-ups, and conversions.
• Maintain campaign records and prepare regular marketing reports.

6. Analytics & Reporting

• Track website traffic, campaign performance, audience engagement, and lead generation.
• Use tools such as Google Analytics 4, Google Search Console, Meta Ads Manager, and Google Ads.
• Recommend improvements based on campaign data and performance trends.
• Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Practical knowledge of digital marketing concepts and online advertising platforms.
• Familiarity with Meta Ads Manager, Google Ads, SEO, and social media management.
• Good English writing, communication, and copywriting skills.
• Basic understanding of Canva, graphic design, and video editing tools is an advantage.
• Ability to analyze campaign data and optimize marketing performance.
• Good organizational skills and the ability to manage multiple campaigns simultaneously.
• A proactive attitude, creativity, and willingness to learn new digital marketing techniques.
• Preferred SkillsExperience in lead generation and performance marketing.
• Knowledge of WordPress and website content management.
• Familiarity with CRM tools, conversion tracking, pixels, and Google Tag Manager.
• Experience in travel, real estate, hospitality, or other service-based industries is an advantage.
• Understanding of local SEO, remarketing, and landing page optimization.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

• Quality and volume of leads generated.
• Cost per lead and advertising campaign efficiency.
• Website traffic and organic keyword growth.
• Social media reach, engagement, and follower growth.
• Campaign optimization and conversion performance.
• Timely execution of marketing activities and reporting.
• What We OfferOpportunity to work on diverse digital marketing campaigns.
• Hands-on experience with paid advertising, SEO, content marketing, and lead generation.
• A collaborative and growth-oriented working environment.
• Opportunities for professional development and career advancement.

How to ApplyInterested candidates can share their updated resume along with examples of previous campaigns, social media accounts managed, or SEO projects completed.

Apply Now: Send your resume to epicyatra@gmail.com or contact 8510003060.

Join our team and help us build a stronger digital presence and generate measurable business growth.