Marketing Executive

Job Description 

Position: Marketing Executive

Job Responsibilities

1. Customer Acquisition & Business Development

• Introduce the company and its services to industrialists, manufacturers, and potential customers.
• Identify and approach new customers to develop business opportunities.
• Acquire new customers and generate regular business for the company.
• Build and maintain good relationships with existing and potential customers.
• Follow up with interested customers and convert business leads into actual sales.

2. Telemarketing & Lead Generation

• Make daily calls to potential customers to introduce the company and its services.
• Generate new business leads through telemarketing.
• Follow up on leads regularly and work towards converting them into customers.
• Maintain proper communication with prospective customers to develop business opportunities.

3. Field Marketing

• Conduct field marketing and customer visits 2 days a week.
• Visit industrial areas, factories, manufacturers, and other potential customers.
• Introduce the company's services and explore new business opportunities.
• Maintain regular follow-ups with customers after meetings and visits.

4. Daily Reporting & Record Maintenance

• Maintain a daily record of all telemarketing calls and field visits.
• Record customer names, company names, contact details, discussion details, and follow-up requirements.
• Update the status of every lead and customer contacted.
• Submit daily work reports to the management.
• Ensure that no important lead or follow-up is missed.
• Required Skills: Good communication and convincing skills.
• Ability to approach new customers and generate business.
• Basic computer knowledge, including MS Excel and MS Word.
• Good follow-up and customer relationship management skills.
• Self-motivated, target-oriented, and responsible towards work.
• Office Discipline & Working Schedule:
• Must report to the office on time and maintain regular attendance.
• Daily telemarketing and lead generation from the office.
• Field marketing and customer visits 2-3 days a week, as per the schedule.
• Maintain daily records of all calls, meetings, visits, and follow-ups.
• Complete assigned tasks on time and work towards achieving business targets.
• Key Performance Expectations: Number of new customers contacted.
• Number of qualified leads generated.
• Number of field visits and customer meetings completed.
• Conversion of leads into actual business.
• Regular business generation and customer development.
• Accuracy and consistency in daily reporting.

Main Objective: To introduce the company to industrialists and manufacturers, acquire new customers, generate qualified leads, and develop regular business for the company.