Manager - eCommerce Marketing

Manager - eCommerce Marketing

Relocation Assistance Offered Within Country
Job Number #175251 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

What is the objective of this role?

This position will spearhead the marketing strategy for strategic eCommerce accounts - strengthening the Colgate & Palmolive brands on the eCommerce channel by planning and executing the right interventions in the shopper journey(s)

 

What would be the responsibilities for this role?

Build account specific media strategy for all platforms through a four-pronged approach:

1.      Performance

• Own all media investments - including Search / Merchandising / Display for the given platforms across all brands

• Implement strong media ROI/RoAS metrics that tie in with category goals and account strategy

• Generate meta learnings via continuous experiments & T&Ls 

• Maximize platform Bz. while continuously optimizing spends 

• Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving 

 

2.      Content

• Implement cutting edge and engaging A+ content for all key brands/ focus categories to improve shopper conversion across platforms

• Constantly experiment, learn and improve all forms of online content (images, description, product title, reviews and ratings) to improve organic search

• Deploy solutions across paid, earned and shared media to ensure growth of Colgate brands

• Create the playbook for new launches and events by driving both performance and content specific to each account

 

3.      Account Ownership

• Jointly own the Platform Bz. with KAMs 

• Actively participate in the Joint Business Planning (JBP) process for relevant accounts and own the right KPIs to ensure strong Bz. growth

• Develop strong partnerships with platforms to unlock growth opportunities for our key brands

• Liaise with internal stakeholders - Brand / Finance / Supply chain etc. to ensure smooth working and execution

 

4.      Continuous upskilling

• Be apprised with latest happenings in the eCommerce industry - Be ahead of the curve always

• Understand the platforms and be up to date with evolving store formats (Assets/UI/UX changes etc.) and interventions

• Be up to date with latest tools and technologies available in the market to maximize performance

 

What are the Key Result Areas?

• Deliver Strong , industry leading growths for our brands

• Build and develop Oral Care Category by driving penetration

• Constantly Optimize spends to ensure healthy ROI / RoAS

• Shopper obsession → Be the voice of the shopper in the organization

• Constantly learn and pivot basis the evolving shopper preferences via continuous T&L approach

 

What does the ideal candidate profile look like?

We are looking for a candidate with 4-6 years of FMCG/eCommerce experience who has directly managed performance marketing, optimized the digital shelf, and worked with KAMs on Joint Business Planning (JBP) to deliver strong commercial results.

 

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid

Experience Level

Senior Level