Executive- Dealer Marketing

Function

Harley Davidson BU

Pay Band

E4 to M2

Role

Executive- Dealer Marketing

A purpose driven role for you

The Role exists to implement, strategize, plan, develop & monitor the in-market marketing initiatives as well as consumer experience for the H-D Brand to enhance and maintain consistency across the network in respective zones. The incumbent will have a zonal responsibility for the in shop consumer experience as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships from where H-D motorcycles are retailed through in their operating Zone. All responsibilities hereon are specific to their Zones

A Day in the life

Adapt & execute marketing campaigns in collaboration with the Brand Marketing team to ensure alignment with the core
strategies of the organization.
· Formulate zonal strategy to boost brand KPIs basis the inputs from the brand team/HOD
· Identify media habits for your specific zone, making informed decisions on the use of particular mediums to have a major impact and advise dealers accordingly.
· Allocation of budgets & resources for marketing activations to achieve business & brand objectives fixed by HOD
· ROI on spends and create a measurement matrix to track these ROIs.

Organize and coordinate BTL events, Institutional display and Test ride campaigns, College activations exhibitions, trade shows, and other promotional activities for increased brand visibility, footfalls, engagement, and conversions in alignment with HOD and Brand team.
· Ensure central marketing collaterals are shared with the network and follow up on implementation adhering to the brand
guidelines.
- Focus on creating real-life success stories through on-ground market activations and pilot initiatives. The goal is to
implement these ideas as pilots and subsequently replicate the learnings across fellow dealerships within the zone. It is
mandatory to execute at least one out of the box event, activity, or idea per quarter. These field implementations
will serve as the foundation for our shared growth and innovation.
· Create an annual calendar of events/festivals and map these with high sales months – prepare an activation calendar to ensure
high pull during these events/festivals.

Academic Qualification & Experience

MBA with core specialization in Marketing/High relevant experience

5+ Years of experience in Retail Marketing/
Activation, Customer Retail Experience & Strategy
development, people management

Technical Skills/Knowledge

-Deep understanding of marketing both traditional and Digital
-Understanding of customer behaviour in different parts of country
-Research oriented, with an ability to sense consumer behaviour and driven by "consumer first" approach
-Analytical Mindset

Behavioural Skills

-Excellent written and verbal communication skills
-Organizational skills including attention to detail and multi-tasking skills
-Ability to coach and mentor teams effectively
-Negotiation Skills,
- Creative mind-set
- Collaborator and ability to deal with ambiguity

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.

Read more about us.
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