Social Media Manager

Job SummaryWe are looking for a creative and result-oriented Social Media Executive to manage our social media platforms, create engaging content, promote our FMCG/bakery products, and strengthen the company’s digital brand presence.

• Key Responsibilities / KRAManage company social media platforms including Instagram, Facebook, YouTube and LinkedIn.
• Create engaging posts, reels, stories, videos and product content.
• Prepare and execute weekly/monthly Social Media Content Calendar.
• Promote company products, new launches, offers, festivals and campaigns.
• Create attractive Reels and short-form videos related to products, production, packaging and brand activities.
• Monitor and respond to customer comments, messages, reviews and queries.
• Coordinate with Marketing, Sales, Production, NPD and Design teams for content creation.
• Coordinate with influencers and external agencies for social media campaigns.
• Monitor competitors and identify new social media trends and content opportunities.
• Track and analyse reach, impressions, followers, engagement, views and campaign performance.
• Prepare monthly social media performance reports/MIS.
• Support digital marketing and promotional campaigns to increase brand awareness, engagement and customer reach.
• Ensure all content follows the company's brand guidelines and communication standards.
• Key Performance IndicatorsConsistent and timely social media posting.
• Growth in followers and organic reach.
• Improvement in engagement rate.
• Growth in Reel/video views and shares.
• Successful execution of product and festival campaigns.
• Timely response to customer queries.
• Quality and creativity of content.
• Monthly reporting and competitor analysis.
• Contribution towards overall brand visibility and product promotion.
• Required SkillsStrong knowledge of Instagram, Facebook, YouTube and LinkedIn.
• Good knowledge of Canva, CapCut or similar tools.
• Good photography/video and basic editing skills.
• Excellent content writing and communication skills.
• Creative approach with knowledge of current social media trends.
• Basic understanding of social media analytics and digital marketing.
• Good coordination, planning and time-management skills.
• Qualification & ExperienceGraduate in Marketing, Mass Communication, Digital Marketing, Media or related field.
• 1–3 years of relevant experience in Social Media/Digital Marketing.

Experience in FMCG, Food, Bakery or Retail industry will be an added advantage.