Field Sales Executive

Job Summary

We are looking for a hardworking and result-oriented Sales Executive to independently develop and execute sales across highway markets, targeting Dhabas, Restaurants, Hotels, Highway Outlets, Retail Shops, General Stores and other relevant points of sale.

This is a hands-on field sales role. The candidate will be responsible for the complete sales cycle — from identifying outlets and generating orders to self-driving, carrying/delivering products, displaying merchandise and collecting market feedback/payments wherever applicable.

Key Responsibilities

• Develop and execute Highway Sales across assigned routes and territories.
• Identify and approach Dhabas, Restaurants, Hotels, Highway Retailers, General Stores, Convenience Stores and other potential outlets.
• Conduct direct/self-sales by personally visiting prospective and existing customers.
• Generate new outlets and continuously expand the company's distribution network.
• Self-drive to assigned markets/routes for daily sales activities.
• Carry product stock/samples and undertake self-delivery of products/orders, wherever required.
• Personally ensure proper product placement and display at outlets to improve brand visibility.
• Take orders, follow up with customers and ensure timely fulfilment.
• Build strong relationships with outlet owners, purchase personnel and other decision-makers.
• Conduct regular follow-ups for repeat orders and improve sales from existing outlets.
• Keep track of competitor products, pricing, schemes and market activities.
• Submit daily sales reports covering visits, orders, deliveries, new outlets, collections and market feedback.
• Follow the routes, sales processes, reporting requirements and instructions prescribed by the company.

Pending

Payment Collection: Responsible for regular follow-up and timely collection/recovery of all outstanding and

pending payments from customers/outlets. Ensuring clearance of pending dues will be an essential part

of the role and responsibility.

Candidate Requirements

• Minimum 3+ years of field/FMCG sales experience preferred.
• Experience in Highway Sales, Route Sales, General Trade or HoReCa will be an advantage.
• Must possess a valid driving licence and be comfortable with extensive self-driving for field sales.
• Strong knowledge of field sales and outlet development.
• Negotiation and relationship-building skills.
• Target-oriented and capable of working independently in the field.
• Basic ability to maintain daily sales and expense reports.

Travel, Allowances & Incentives

• TA & DA: Will be provided by the company as per applicable company policy/actuals.
• Sales Incentive: Performance-based incentive will be decided by the company based on actual sales performance, achievement and applicable company policy.
• Other terms and benefits will be as per company rules.