Graphic Designer

Job Description - Graphic DesignerCompany: Karrot Cosmetics Pvt Ltd

Department: Marketing / Creative

Location: Gurgaon

Reporting To: Marketing Head / Founder

Employment Type: Full-Time ( Mon- Sat )

PLEASE DO NOT APPLY IF YOU ARE LOOKING FOR WORK FROM HOME

Job PurposeThe Graphic Designer will be responsible for creating visually compelling, brand-consistent creatives for Karrot Cosmetics across digital, social media, website, marketplace, packaging, and performance marketing platforms. The role requires a strong understanding of beauty industry aesthetics, premium design language, and conversion-focused creatives.

Key Responsibilities·         Design Instagram posts, carousel creatives, reel covers, and story creatives.

·         Create high-converting ad creatives for Meta Ads & Google Ads.

·         Develop banners for website and marketplace listings.

·         Design festival & campaign creatives.

·         Create A/B testing creatives for performance marketing campaigns.

·         Design landing page graphics & offer banners.

·         Design product labels, outer boxes & packaging artwork.

·         Maintain premium brand identity (Carrot Orange + Beige/White theme).

·         Ensure brand consistency across all platforms.

·         Video editing for Instagram Reels (preferred).

·         Work closely with marketing & sales team.

·         Ensure timely submission of creatives.

Key Performance Indicators (KPIs)·         Number of creatives delivered per day/week.

·         Ad creative performance contribution (CTR & ROAS impact).

·         Brand consistency maintenance.

·         On-time delivery rate.

·         Engagement rate improvement on social media.

Required Skills·         Proficiency in Adobe Photoshop, Illustrator, Canva.

·         Basic knowledge of Premiere Pro / CapCut (preferred).

·         Strong understanding of typography & color psychology.

·         Knowledge of beauty & skincare design aesthetics.

·         Understanding of performance marketing creatives.

·         Attention to detail.

Qualification & Experience·         Bachelor’s Degree / Diploma in Graphic Design or related field.

·         min 03 years experience (Beauty / FMCG preferred).

·         Strong portfolio mandatory.

·         Experience working with D2C brand preferred.