Sales & Marketing Manager

We are looking for an experienced and result-oriented Marketing Manager to develop and execute marketing and business development strategies for security services. The role will be responsible for generating new business opportunities, developing corporate relationships, strengthening the company brand, managing client acquisition activities, and supporting revenue growth.

The ideal candidate should have strong knowledge of the security services industry, excellent B2C marketing and communication skills, and experience in dealing with corporate clients, institutions, industries, commercial establishments, residential projects, and other key accounts.

• Key Responsibilities1. Business Development & Lead GenerationDevelop and implement marketing strategies to generate new business opportunities.
• Identify potential clients across corporate, industrial, commercial, residential, healthcare, education, retail, hospitality, and infrastructure sectors.
• Generate leads through market visits, networking, references, digital platforms, exhibitions, industry associations, and other channels.
• Build and maintain a strong sales pipeline and ensure regular follow-up with prospects.
• Identify new geographical markets and business opportunities.
• 2. Client Acquisition & Relationship ManagementDevelop strong relationships with decision-makers, facility managers, purchase teams, HR heads, administration heads, and security heads.
• Understand client security requirements and propose suitable security solutions.
• Coordinate with operations and estimation teams for site surveys, manpower requirements, costing, and proposals.
• Participate in client meetings, presentations, negotiations, and commercial discussions.
• Ensure smooth handover of newly acquired clients to the operations team.
• 3. Marketing StrategyPrepare annual and monthly marketing plans aligned with business targets.
• Conduct competitor and market analysis to identify trends, pricing, and opportunities.
• Develop strategies for positioning the company against competitors.
• Promote the company's security services, technology solutions, and value-added services.
• Support brand-building initiatives and corporate communication.
• 4. Digital & Promotional MarketingCoordinate digital marketing activities, including website, LinkedIn, social media, email marketing, and online campaigns.
• Develop marketing presentations, company profiles, brochures, proposals, and other promotional materials.
• Coordinate with external agencies, designers, and digital marketing partners where required.
• Track the effectiveness of marketing campaigns and lead-generation activities.
• 5. Tender & Proposal ManagementIdentify relevant tenders and large business opportunities.
• Coordinate preparation and submission of commercial and technical proposals.
• Ensure proposals accurately reflect client requirements and company capabilities.
• Maintain a database of tenders, quotations, proposals, and business opportunities.
• Track tender outcomes and analyse reasons for wins and losses.
• 6. Revenue & Target AchievementAchieve monthly, quarterly, and annual business development targets.
• Monitor lead conversion, client acquisition, revenue, and profitability.
• Prepare sales forecasts and marketing performance reports.
• Maintain accurate CRM/customer databases and sales pipeline information.
• 7. Market IntelligenceMonitor competitor activities, pricing, service offerings, and market developments.
• Identify emerging security requirements and potential new service areas.
• Provide management with regular market intelligence and recommendations.
• 8. Internal CoordinationCoordinate with Operations, HR, Finance, Procurement, and Senior Management for successful client onboarding.
• Ensure commitments made during business development are operationally feasible.
• Support resolution of client issues and maintain strong customer satisfaction.
• Key Performance Indicators (KPIs)New clients acquired
• Monthly/annual revenue generated
• Sales pipeline value
• Lead generation and conversion ratio
• Number of qualified prospects
• Tender participation and success rate
• Client retention and repeat business
• Marketing campaign effectiveness
• New market/geographical expansion
• Customer relationship and satisfaction
• Achievement of business development targets
• Required Skills & CompetenciesStrong B2C sales and marketing skills
• Excellent communication and negotiation skills
• Good knowledge of the security services/facility management market
• Strong networking and relationship-building ability
• Ability to generate and convert leads
• Tender and proposal management skills
• Market research and competitor analysis
• Presentation and client-handling skills
• Good MS Excel, PowerPoint, Word, and CRM knowledge
• Target-oriented and commercially driven approach
• Ability to work independently and manage a team