Field Sales Manager

Field Sales Manager – Electrical Distribution

Company: Banga Ventures

Location: Jabalpur, Madhya Pradesh

Territory: Jabalpur & Mahakaushal

Employment Type: Full-time

Experience: 3–7 years preferred

Industry: Electrical / Electrical Distribution / FMCG / FMEG / Building Materials

About Banga Ventures

Banga Ventures is an emerging electrical distribution company working across electrical accessories, switches, LED lighting, wires & cables, and related electrical products.

We are building a strong distribution network across Jabalpur and the Mahakaushal region, with an ambitious goal of becoming one of the leading electrical distribution companies in Madhya Pradesh.

We are looking for an aggressive, hands-on Field Sales Manager who can build the market with us.

Role

As Field Sales Manager, you will be responsible for developing Banga Ventures’ retail and dealer network, generating sales, acquiring new customers and managing relationships with existing customers across your assigned territory.

This is a field sales role. The ideal candidate should enjoy travelling, meeting customers, negotiating, generating orders and building long-term business relationships.

Key Responsibilities

• Develop and execute field sales plans for Jabalpur and assigned Mahakaushal territories.
• Visit electrical retailers, dealers, wholesalers, contractors and other relevant customers on a daily basis.
• Identify and acquire new retail counters and dealers.
• Generate regular orders from existing customers.
• Reactivate dormant and inactive customers.
• Build strong relationships with retailers, dealers, contractors and electricians.
• Introduce and promote Banga Ventures’ product portfolio.
• Ensure maximum product penetration and visibility across the territory.
• Understand customer requirements and recommend suitable products.
• Monitor competitor brands, pricing, schemes, product launches and market activity.
• Negotiate orders while maintaining company pricing and margin discipline.
• Follow up on quotations, orders, deliveries and payments.
• Coordinate with the internal team for stock availability and order fulfilment.
• Maintain accurate customer and sales records.
• Submit daily visit and sales reports.
• Achieve monthly sales, collection, new-counter and customer-activation targets.
• Identify new markets and expansion opportunities.
• Provide regular feedback to management regarding market conditions and customer requirements.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

• Monthly sales achievement
• Gross margin generated
• New active retail counters acquired
• Number of productive customer visits
• Repeat orders from existing customers
• Customer activation and retention
• Collection/payment discipline
• Territory expansion
• Product/category penetration

Important: Sales will not be measured purely on billing. Quality of sales, margins and collections will also be considered.

Candidate Profile

We are looking for someone who is:

• Highly motivated and target-oriented
• Comfortable with extensive field travel
• Confident in face-to-face selling and negotiation
• Strong at building relationships with retailers and dealers
• Commercially aware and understands margins
• Persistent with follow-ups and collections
• Self-driven and capable of working independently
• Comfortable using WhatsApp, Excel/Google Sheets and basic CRM/reporting tools
• Willing to take ownership of a territory rather than simply complete assigned tasks

Preferred Experience

Candidates with experience in:

• Electrical distribution
• Switches & accessories
• Wires & cables
• LED lighting
• Fans and electrical appliances
• Solar products
• Building materials
• FMCG/FMEG distribution

will be preferred.

Existing relationships with electrical retailers/dealers in Jabalpur or Mahakaushal will be a strong advantage.

What We Expect From You

You will not be expected to simply take orders from existing customers.

Your primary responsibility will be to build the market.

If you are comfortable meeting 15–20 customers a day, opening new accounts, handling rejection, negotiating with retailers and consistently chasing targets, this role is for you.

If you prefer an office-based sales job, this position is not suitable.

Compensation

₹25,000–₹35,000 per month fixed salary + performance incentives

Final compensation will depend on experience, existing market relationships and demonstrated sales ability.

Performance incentives will be linked to achievement of sales, profitable business, new customer acquisition and collections.

Career Growth

A successful candidate can grow into:

Field Sales Manager → Area Sales Manager → Sales Head

with responsibility for managing a larger sales team and territory as Banga Ventures expands.

How to Apply

Candidates should share their:

• Updated CV
• Current salary
• Expected salary
• Total sales experience
• Current/previous territory handled
• Industries and product categories handled
• Notice period
• Key markets/customer relationships, if applicable

Subject: Application – Field Sales Manager | Banga Ventures