Digital Marketing Manager

Job Summary

We are looking for a creative, result-oriented, and experienced Digital Marketing Manager to plan, execute, manage, and optimize the company’s digital marketing activities. The candidate will be responsible for increasing online visibility, generating quality leads, managing paid advertising campaigns, improving website traffic, and strengthening the company’s presence across digital platforms.

• Key Responsibilities
• Digital Marketing StrategyDevelop and execute the overall digital marketing strategy.
• Plan monthly and quarterly marketing campaigns based on business objectives.
• Identify suitable digital channels for lead generation, recruitment, branding, and customer acquisition.
• Monitor competitor activities and market trends.
• Prepare campaign plans, budgets, and performance reports.
• Social Media MarketingManage company profiles on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Plan and publish engaging social media content.
• Coordinate the creation of posts, reels, videos, banners, and promotional creatives.
• Increase followers, engagement, reach, and brand awareness.
• Respond to or coordinate responses to comments, messages, and online enquiries.
• Paid Advertising
• Create, manage, and optimize campaigns on Meta Ads, Google Ads, and other advertising platforms.
• Run lead generation, traffic, awareness, recruitment, and conversion campaigns.
• Monitor advertising budgets and ensure effective utilization of marketing spend.
• Conduct audience targeting, retargeting, and campaign testing.
• Improve important campaign metrics such as CPL, CPC, CTR, conversion rate, and ROAS.
• Continuously test creatives, audiences, placements, and campaign objectives.
• Lead Generation
• Generate qualified leads for company services and recruitment requirements.
• Manage Facebook/Instagram lead forms and website-based lead campaigns.
• Coordinate with sales, recruitment, and operations teams for lead follow-up.
• Track lead quality, source, cost, and conversion.
• Maintain and analyze lead reports.
• SEO & Website MarketingImprove the company's website visibility on search engines.
• Perform basic keyword research and on-page SEO activities.
• Coordinate SEO-friendly website content, blogs, landing pages, and service pages.
• Monitor website traffic through analytics tools.
• Identify opportunities to improve organic traffic and search rankings.
• Content Marketing
• Develop content ideas for social media, blogs, advertisements, email campaigns, and websites.
• Coordinate with designers, video editors, content writers, and other vendors.
• Ensure all marketing communication follows company branding.
• Create compelling advertising headlines, descriptions, and calls to action.
• Analytics & ReportingMonitor performance using tools such as Google Analytics, Google Search Console, Meta Ads Manager, and Google Ads.
• Prepare weekly and monthly digital marketing reports.
• Track campaign expenditure, leads, conversions, and ROI.
• Present key findings and recommendations to management.
• Use marketing data to improve future campaigns.
• Brand ManagementMaintain consistent company branding across all digital platforms.
• Monitor online reviews and brand reputation.
• Develop strategies to improve online presence and credibility.
• Ensure promotional content accurately represents company services.
• Required Qualifications
• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Commerce, or related field.
• Preferably 2–5 years of relevant digital marketing experience.
• Practical experience managing paid digital advertising campaigns.
• Strong understanding of social media and online lead generation.
• Working knowledge of SEO, Google Ads, Meta Ads, and website analytics.
• Required SkillsMeta Ads Manager
• Google Ads
• Google Analytics
• Google Search Console
• Social Media Management
• Lead Generation
• SEO and Keyword Research
• Content Planning
• Campaign Optimization
• MS Excel and Reporting
• Basic understanding of Canva/design tools will be preferred.
• Strong written and verbal communication skills.
• Analytical and problem-solving ability.

Key Performance Indicators (KPIs)Performance may be evaluated based on:

• Number and quality of leads generated.
• Cost per lead and customer acquisition cost.
• Campaign ROI/ROAS.
• Website traffic growth.
• Social media reach and engagement.
• Organic search traffic and keyword rankings.
• Lead conversion performance.
• Advertising budget utilization.
• Growth in digital enquiries and brand visibility.
• Preferred Candidate
• Experience managing digital marketing for service-based businesses, recruitment companies, job portals, security companies, or manpower businesses will be preferred.
• Candidate should be comfortable independently managing campaigns and coordinating with management.
• Strong knowledge of the Rajasthan/Jaipur digital market will be an added advantage.
• Ability to work in a target-oriented environment is preferred.

Working Conditions

Working Days: Monday to Saturday

Job Type: Full-Time, Office-Based

Location: Jaipur, Rajasthan

Reporting ToThe Digital Marketing Manager will report to the Business Head / Director / Management, as designated by the company.