Business Development Executive (BDE)

SALES EXECUTIVE / SALES OFFICER

Company: Aniket Enterprises

Industry: Cement Distribution & Building Materials

Location: Varanasi / Jaunpur, Uttar Pradesh

Department: Sales & Business Development

Employment Type: Full-Time

Reporting To: Sales Manager / General Manager

About the Role

We are looking for a highly motivated and result-oriented Sales Professional to drive market expansion, strengthen dealer and retailer relationships, increase sales volume, and ensure timely payment recovery.

The ideal candidate should have strong market understanding, communication, negotiation and customer-management skills, with a proven ability to achieve sales targets in a competitive market.

Key Responsibilities

1. Sales & Business Development

• Achieve assigned monthly and annual sales targets.
• Develop new dealers, retailers, contractors and institutional customers.
• Increase market penetration and business volume within the assigned territory.
• Identify new business opportunities and potential markets.

2. Dealer & Retailer Management

• Develop and maintain strong professional relationships with channel partners.
• Regularly visit dealers and retailers to understand market requirements.
• Ensure continuous product availability and smooth order execution.
• Address customer concerns and coordinate with internal teams for resolution.

3. Market Intelligence

• Monitor competitor pricing, schemes, promotions and market activities.
• Track market demand, customer movement and emerging business opportunities.
• Provide regular market feedback and actionable insights to management.

4. Payment & Credit Management

• Ensure timely collection of outstanding payments.
• Closely monitor customer credit limits and payment cycles.
• Coordinate with accounts and management regarding overdue accounts.
• Maintain a healthy balance between sales growth and payment recovery.

5. Reporting & Performance Management

• Submit daily market visit and sales reports.
• Maintain accurate customer and sales data.
• Track target vs. achievement and prepare regular performance updates.
• Ensure disciplined execution of company policies and processes.

Required Skills

• Excellent communication and interpersonal skills
• Strong negotiation and convincing ability
• Sales target achievement mindset
• Dealer & retailer relationship management
• Market development and territory management
• Strong follow-up and payment recovery skills
• Problem-solving and decision-making ability
• Good knowledge of MS Excel, WhatsApp and basic reporting tools
• Ability to work independently as well as with a team

Education & Experience

Qualification: Graduate / MBA / PGDM preferred / BBA MARKETING/ B.COM MARKETING

Experience: 2–3 years of experience in:

Salary

₹12000 – ₹15000 per month + Performance Incentives

Compensation will be based on experience, market expertise and demonstrated performance.

Interested candidates may share their updated CV with the HR / Recruitment Team.