Marketing Manager

GROUP MARKETING MANAGER

Medha Group of Companies

Position: Group Marketing Manager

Department: Marketing, Branding & Business Development

Employment Type: Full-Time

Location: [Office Location]

Reporting To: Founder / Group Management

Companies & Organisations Under Responsibility

The Group Marketing Manager will lead and coordinate marketing activities across:

1. Save Medha Foundation
2. Dantura Botanics
3. Medha Botanics
4. Bengal Handicrafts & Handlooms
5. Bengal Craft Store
6. Medha Resorts

About the Role

Medha Group of Companies is looking for a highly capable, creative, data-driven and result-oriented Group Marketing Manager who can develop and execute marketing strategies across multiple businesses operating in very different sectors.

This is not a traditional single-brand marketing role.

The selected candidate will be responsible for building and managing marketing systems for our healthcare and social initiatives, nutraceutical and wellness brands, handicrafts and handloom businesses, retail/e-commerce operations, and hospitality business.

The Group Marketing Manager must be capable of understanding the unique customer profile of each brand while maintaining a coordinated overall marketing strategy for the Group.

The primary objective will be:

Brand Building → Lead Generation → Customer Acquisition → Sales Growth → Market Expansion

Key Responsibilities

1. Group-Level Marketing Strategy

Develop separate marketing strategies for each company while maintaining a unified Group-level marketing vision.

Prepare:

• Annual marketing strategy
• Quarterly marketing plans
• Monthly campaign calendars
• Marketing budgets
• Lead-generation targets
• Sales-support strategies
• Brand-development plans
• Expansion strategies

The candidate must clearly identify which marketing approach works best for each business rather than applying the same strategy everywhere.

2. Save Medha Foundation

Develop marketing and communication strategies for the Foundation's healthcare, social and community initiatives.

Responsibilities include:

• Public awareness campaigns
• Healthcare awareness programmes
• Patient outreach
• Social-impact campaigns
• Facebook, Instagram and YouTube campaigns
• Community engagement
• Volunteer acquisition
• Donor communication
• Event and health-camp promotion
• PR and media coordination
• Educational video campaigns
• Website and social-media growth
• Regional outreach campaigns
• Reputation and trust building

Marketing communication must remain professional, responsible and appropriate for the healthcare sector.

3. Dantura Botanics

Develop strategies for expanding Dantura Botanics across both B2C and B2B markets.

Responsibilities include:

• Brand positioning
• Product marketing
• Distributor acquisition
• Dealer and retailer development
• B2B lead generation
• B2C customer acquisition
• Product-launch campaigns
• Digital advertising
• Social-media campaigns
• Video marketing
• Influencer collaborations
• Marketplace strategy
• Distributor promotional materials
• Retail marketing
• Geographic market expansion
• Sales-team marketing support

The Marketing Manager should work closely with sales teams to develop a measurable:

Marketing → Lead → Follow-up → Conversion → Repeat Customer

system.

4. Medha Botanics

Develop Medha Botanics as a strong consumer-facing brand.

Key areas include:

• Amazon and marketplace marketing
• E-commerce growth
• Product listing optimisation
• Product photography strategy
• Brand content
• Performance marketing
• Customer acquisition
• Remarketing
• Customer reviews and reputation
• Product launches
• Social-commerce strategy
• Influencer marketing
• Email and WhatsApp marketing
• Repeat-purchase campaigns
• Customer-retention programmes

The objective will be to build both brand recognition and profitable online sales.

5. Bengal Handicrafts & Handlooms

Develop a premium identity around Bengal's traditional art, craftsmanship and handloom heritage.

Responsibilities include:

• Brand storytelling
• Artisan stories
• Product photography and video campaigns
• Social-media marketing
• Exhibition promotion
• B2B buyer acquisition
• Corporate gifting campaigns
• Wholesale marketing
• Export-market research
• Retail partnerships
• Festival marketing campaigns
• Influencer collaborations
• Heritage and cultural campaigns

The candidate should be capable of transforming traditional products into a strong contemporary brand without losing their cultural identity.

6. Bengal Craft Store

Develop Bengal Craft Store as a strong retail and e-commerce destination for handicrafts, handlooms and lifestyle products.

Key responsibilities:

• Customer acquisition
• Store promotion
• E-commerce marketing
• Google Business Profile
• Local SEO
• Social-media marketing
• Festival campaigns
• Promotional offers
• Customer-retention campaigns
• WhatsApp marketing
• Marketplace opportunities
• Influencer marketing
• Product launches
• Cross-selling and upselling strategies

A major focus should be converting online discovery into both online purchases and store visits.

7. Medha Resorts

Develop marketing strategies to increase:

• Resort bookings
• Weekend bookings
• Family stays
• Group bookings
• Corporate bookings
• Events
• Celebrations
• Destination experiences

Responsibilities include:

• Social-media marketing
• Google Ads
• Meta Ads
• Google Business Profile
• Travel-platform marketing
• Influencer collaborations
• Travel-content creation
• Photography and videography campaigns
• Seasonal packages
• Weekend packages
• Festival packages
• Corporate packages
• Customer reviews
• Referral campaigns
• Local tourism partnerships

The Marketing Manager should build Medha Resorts as a recognisable destination brand rather than relying only on discount-based promotions.

Digital Marketing Management

The Group Marketing Manager should have strong working knowledge of:

• Meta Ads
• Facebook Marketing
• Instagram Marketing
• Google Ads
• YouTube Marketing
• SEO
• Local SEO
• AEO
• Google Business Profile
• Content Marketing
• Influencer Marketing
• Email Marketing
• WhatsApp Marketing
• CRM
• Marketing Automation
• Remarketing
• Landing Page Optimisation
• Conversion Rate Optimisation
• A/B Testing
• Google Analytics
• Search Console
• E-commerce Analytics
• Marketplace Marketing

Content & Creative Team Management

The Group Marketing Manager will coordinate with:

• Graphic Designers
• Video Editors
• AI Video Creators
• Photographers
• Videographers
• Content Writers
• Social Media Executives
• SEO Team
• PPC Team
• Web Developers
• Sales Executives
• Customer Support Team

The manager will be responsible for ensuring that campaigns are not merely created but are completed, launched, measured and improved.

Marketing Funnel Development

For every company, the candidate should develop a clearly measurable funnel:

Awareness

↓

Interest

↓

Lead / Enquiry

↓

Follow-up

↓

Conversion

↓

Repeat Business

↓

Referral

The candidate must identify where potential customers are dropping out and continuously improve the funnel.

Lead Generation & Sales Coordination

The Marketing Manager will work closely with the sales team.

Responsibilities include:

• Generating qualified leads
• Tracking lead sources
• Measuring lead quality
• Monitoring sales follow-up
• Improving conversion rates
• Reducing Cost Per Lead
• Reducing Customer Acquisition Cost
• Increasing repeat purchases
• Developing referral systems
• Creating remarketing campaigns

Marketing success will be measured primarily by business outcomes—not simply likes, views or followers.

Brand Management

Each company must maintain its own distinct identity.

The Marketing Manager will supervise:

• Brand positioning
• Logo usage
• Colour guidelines
• Visual identity
• Advertising tone
• Social-media presentation
• Photography style
• Video style
• Product presentation
• Packaging communication
• Website consistency

Market Research

The candidate will continuously analyse:

• Competitors
• Customer behaviour
• Pricing
• New markets
• Consumer trends
• Advertising trends
• Distribution opportunities
• Marketplace opportunities
• Geographic expansion
• Customer feedback
• Competitor campaigns

Monthly competitor reports should be prepared for management.

Marketing Budget Management

The Group Marketing Manager will be responsible for allocating marketing budgets intelligently across businesses.

Budgets may include:

• Meta Ads
• Google Ads
• Influencer campaigns
• Video production
• Photography
• SEO
• Events
• Exhibitions
• Print advertising
• PR
• Outdoor advertising
• Promotional materials

Every major marketing expense should have a measurable objective.

Reporting & Analytics

The Marketing Manager will submit structured performance reports to management.

Important metrics include:

Digital

• Reach
• Engagement
• Website traffic
• CTR
• CPC
• CPM

Lead Generation

• Number of leads
• Qualified leads
• Cost per lead
• Lead-to-sale conversion

Sales

• Revenue generated
• Customer acquisition cost
• Return on advertising spend
• Average order value
• Repeat purchase rate

Brand

• Search growth
• Social-media growth
• Reviews
• Customer engagement
• Brand awareness

Key Performance Indicators — KPIs

The candidate's performance will be evaluated based on:

• Revenue growth
• Qualified lead generation
• Cost per lead
• Customer acquisition cost
• Conversion rate
• Return on Ad Spend
• Online sales growth
• Marketplace sales
• Distributor/dealer acquisition
• Resort booking growth
• Website traffic growth
• Brand awareness
• Social-media growth
• Customer retention
• New-market development
• Marketing-team performance
• Campaign execution quality

Required Skills

The ideal candidate should have:

• Strong marketing strategy skills
• Leadership ability
• Performance-marketing knowledge
• Sales-funnel understanding
• Brand-development experience
• Excellent communication skills
• Strong analytical ability
• Creative thinking
• Team-management experience
• Budget-management ability
• Negotiation skills
• Market-research capability
• Excellent execution skills
• Multi-project management ability

Qualification

Preferred:

MBA / PGDM in Marketing

or

Bachelor's/Master's degree in:

• Marketing
• Business Administration
• Management
• Mass Communication
• Digital Marketing
• Relevant Business Discipline

Strong practical marketing experience may be considered more important than academic qualification.

Experience

Preferred:

5–10 years of overall marketing experience

with at least:

2–3 years of managerial/team-leadership experience.

Candidates with experience across multiple sectors such as:

• Healthcare
• Wellness
• Nutraceuticals
• FMCG
• E-commerce
• Retail
• Handicrafts
• Hospitality
• Consumer Brands

will receive preference.

The Person We Are Looking For

We are not looking for someone whose job ends after posting content on Facebook or running a few advertisements.

We need someone who can think like a business leader and marketing strategist.

The ideal candidate should be able to ask:

Who is our customer?

Why should they choose us?

How do we reach them?

How much does it cost to acquire them?

How do we convert them?

How do we make them come back?

How do we scale the model?

Core Mission of the Role

Build 6 Strong Brands.

Create Predictable Lead Generation.

Increase Sales & Bookings.

Develop New Markets.

Build a High-Performance Marketing Team.

Turn Marketing Investment Into Measurable Business Growth.

Medha Group of Companies

Save Medha Foundation | Dantura Botanics | Medha Botanics | Bengal Handicrafts & Handlooms | Bengal Craft Store | Medha Resorts

One Group. Multiple Sectors. One Vision for Growth.