Public Relationship Executive

A job requisition for a PR Executive in a public relations agency outlines the key duties, required qualifications, and experience needed to manage client media relations and brand campaigns

Job Overview

• Role: Public Relations (PR) Executive
• Department: Client Servicing / Media Relations
• Experience Level: 1 to 2 years of agency or corporate communications experience
• Location: Kolkata

Key Responsibilities

• Media Relations: Build and maintain strong relationships with local, regional, and national journalists, editors, and media influencers.
• Content Creation: Draft compelling press releases, media alerts, pitches, contributed articles, and company statements.
• Campaign Support: Assist in planning and executing strategic PR campaigns to enhance client visibility and brand reputation.
• Coverage Tracking: Monitor daily media coverage across print, digital, and broadcast channels, compiling regular coverage reports for clients.
• Pitching: Proactively pitch stories and press angles to media contacts via phone and email.
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Qualifications & Skills

• Education: Bachelor’s degree in Mass Communication, Journalism, Public Relations, or English.
• Writing Skills: Exceptional written and verbal communication skills with a strong eye for detail and editing.
• Industry Knowledge: Solid understanding of the regional media landscape and current news trends.
• Software/Tools: Familiarity with media monitoring and database tools (such as Meltwater, Cision, or CoverageBook) is a distinct advantage.
• Soft Skills: High energy, proactive attitude, and the ability to juggle multiple client deadlines under pressure.