Digital Marketing Executive

1. Minimum RequirementsEducation

• Pursuing or recently completed a Bachelor’s degree in and Digital Marketing course , Communications, or related field.

1. Basic Knowledge

• Understanding of digital marketing concepts (SEO, SEM, Social Media, Email Marketing).
• Basic knowledge of content marketing and online branding.

Digital Marketing Executive – Key Responsibilities

• Manage Google Ads, Facebook/Instagram Ads, and LinkedIn Ads
• Generate leads for SAP courses, server access, and IT services
• Perform SEO – on-page, off-page, keyword research, and backlinks
• Manage social media pages and create promotional content
• Track leads, conversions, CPC, CTR, and campaign ROI
• Manage Google Business Profile and local SEO
• Prepare weekly/monthly marketing reports
• Coordinate with sales team for lead follow-up
• Research competitors and identify new marketing opportunities
• Improve website traffic and organic rankings

Skills Required

• Google Ads & Meta Ads
• SEO
• Social Media Marketing
• Google Analytics / GA4
• Google Search Console
• Canva or similar design tools
• Basic WordPress knowledge
• Lead generation and conversion optimization
• Good communication and reporting skills

For an SAP Training Institute

• A good Digital Marketing Executive should particularly focus on keywords such as SAP FICO, SAP MM , SAP ABAP, SAP PM,SAP S/4HANA, SAP BASIS, SAP HANA, SAP server access, SAP training, , with the goal of generating qualified enquiries rather than just website traffic.