Social Media Manager

Role Objective We are looking for a highly creative, execution-focused Social Media & AI Manager who can manage and grow the digital presence of KAROFI India and EPORT Agritech.

This is not just a posting role. The candidate should be able to use AI tools for content creation, videos, creatives, research, automation and analytics while building strong, differentiated social media identities for both brands.

The person should be comfortable being hands-on with content—from idea to script to creative/video to publishing and performance analysis.

• Key Responsibilities1. Social Media ManagementManage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Create monthly and weekly content calendars.
• Handle daily posting, scheduling and publishing.
• Write captions, hooks, CTAs and social media copy.
• Maintain consistent brand language and visual identity.
• Monitor comments, DMs, mentions and audience interactions.
• Track competitors and emerging social trends.

2. AI-Powered Content CreationUse AI extensively to increase the speed and quality of content production.

The candidate should be comfortable with tools such as:

• ChatGPT
• Gemini
• Claude
• Canva AI
• Adobe AI tools
• CapCut
• Runway
• Midjourney or similar image-generation tools
• AI voiceover and video-generation platforms

Responsibilities include:

• AI-assisted content ideation.
• Generate scripts, captions and campaign concepts.
• Create AI images and visual concepts.
• Produce AI-assisted short-form videos.
• Create voiceovers and multilingual content.
• Repurpose long videos into Reels/Shorts.
• Build reusable prompts and AI workflows for the marketing team.
• 3. Reels & Short-Form VideoDevelop strong concepts for Instagram Reels and YouTube Shorts.
• Write hooks and scripts.
• Coordinate shoots with employees, founders, influencers and customers.
• Edit or supervise editing of short-form videos.
• Create product demonstration videos.
• Identify trending formats, sounds and topics.
• Produce fast-response content around relevant trends.

4. KAROFI India ContentDevelop premium consumer-facing content around:

• Water purification
• Healthy drinking water
• Home appliances
• Product features and demonstrations
• Technology and innovation
• Customer education
• Lifestyle and wellness
• Doctor/expert content
• Influencer collaborations
• Retail activations
• Customer testimonials
• Product comparisons
• FAQs and myth-busting

The objective is to make KAROFI a premium, trusted and highly visible consumer brand in India.

5. EPORT Agritech ContentCreate B2B and founder-led content around:

• Global agricultural trade
• Fruits & vegetable exports
• Import/export opportunities
• International markets
• Containers and shipments
• Farmers and suppliers
• Buyers and exporters
• Market insights
• EPORT technology/app
• Business growth stories
• Founder journey
• International operations

The objective is to position EPORT as a technology-driven global agritrade platform.

6. Founder-Led ContentWork closely with management to develop personal-brand content.

• Identify relevant topics.
• Prepare scripts and talking points.
• Convert business experiences into engaging stories.
• Record short founder videos.
• Repurpose meetings, events and interviews into content.
• Create LinkedIn thought-leadership content.
• Build a consistent founder-content calendar.
• 7. Influencer & UGC ContentIdentify relevant micro and macro influencers.
• Coordinate collaborations.
• Create influencer briefs.
• Track influencer deliverables.
• Encourage customer-generated content.
• Develop testimonial and UGC campaigns.
• Measure views, engagement, leads and conversions.

8. AI Video & Creative ProductionCreate or coordinate:

• AI-generated product videos
• Product explainer videos
• Animated content
• Reels
• YouTube Shorts
• Infographics
• Carousels
• Posters
• Product creatives
• Event creatives
• Digital advertisements
• Presentation/social media visuals

The candidate should continuously test new AI tools that can improve content quality or reduce production time.

9. Social Media GrowthResponsible for improving:

• Followers
• Reach
• Engagement
• Video views
• Watch time
• Shares
• Saves
• Profile visits
• Website traffic
• Leads
• Organic enquiries

Growth should focus on quality and business relevance rather than vanity metrics alone.

10. Analytics & ReportingPrepare weekly and monthly reports covering:

• Content published
• Reach
• Impressions
• Engagement rate
• Followers gained
• Reel/video views
• Watch time
• Best-performing content
• Leads generated
• Influencer performance
• Platform-wise growth
• Competitor performance
• Next month's recommendations

Expected Monthly ExecutionThe Social Media & AI Manager should target approximately:

ActivityMonthly TargetReels / Shorts15–20Static / Carousel Posts10–15Stories40–60Founder-Led Videos6–10AI-Generated/AI-Assisted Content10+Influencer/UGC Collaborations5–10LinkedIn Posts8–12Content Experiments4+Monthly Content Calendar100% On TimeTargets can be adjusted separately for KAROFI and EPORT based on the marketing calendar.

• KPI ScorecardKPIWeightageContent Quality & Consistency15%Reels / Video Performance15%Organic Reach Growth15%Engagement Growth10%Follower/Community Growth10%Leads & Business Enquiries15%AI Adoption & Content Efficiency10%Influencer/UGC Execution5%Reporting & Content Calendar Discipline5%Total100%Required SkillsStrong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Excellent understanding of Reels and short-form video.
• Strong copywriting and storytelling ability.
• Hands-on experience with AI content tools.
• Canva and basic graphic-design skills.
• Video-editing capability.
• Ability to create content quickly.
• Understanding of social media analytics.
• Strong trend-spotting ability.
• Good communication and coordination skills.
• Ability to manage multiple brands simultaneously.
• QualificationBachelor's degree in Marketing, Mass Media, Communications, Advertising or related field preferred.
• 2–4 years of relevant social media/digital marketing experience.
• Strong portfolio of social media pages, Reels, campaigns or content created is preferred.

Practical Interview RequirementCandidates should be prepared to complete a practical assignment:

1. Create 3 Reel concepts for KAROFI.
2. Create 3 social media concepts for EPORT.
3. Produce one 20–30 second AI-assisted Reel.
4. Create one Instagram carousel.
5. Prepare a 7-day content calendar.
6. Explain which AI tools were used and how they improved speed or quality.

Ideal CandidateWe want a creator + marketer + AI operator, not someone whose role is limited to uploading posts.

The ideal candidate should be able to take a simple business idea and independently turn it into a hook, script, Reel, creative, caption, campaign and measurable social media outcome.