Digital Marketing Executive

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, Social Media, Email).
• Social Media Management: Create and curate content, manage social media accounts, and engage with followers to enhance brand presence.
• Analytics & Reporting: Track, measure, and analyze performance metrics (ROI, KPIs, CTR) using web analytics tools (e.g., Google Analytics, Meta Insights) to improve strategy.
• Website Maintenance: Update website content and improve SEO ranking and user experience.
• Content & Creative Support: Produce, edit, and publish content for digital platforms, including newsletters, blogs, and promotional emails.
• Stay Updated: Monitor industry trends and technologies to ensure the brand remains at the forefront of digital marketing. 

Required Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Proven experience (3 to 5 years) in digital marketing or a similar role.
• Tools: Experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (e.g., Semrush, Ahrefs), and CMS (e.g., WordPress).
• Skills: Strong written/verbal communication, creative content creation, analytical skills, and familiarity with digital trends. 

Preferred Qualifications:

• Certifications in Google Ads, HubSpot, or similar platforms.
• Basic HTML/CSS knowledge.
• Graphic design skills. 

Key Competencies:

• Analytical and data-driven mindset.
• Creativity and ability to develop innovative ideas.
• Excellent communication skills.
• Strong project management abilities.