Marketing Head

Job Description – Head of MarketingPosition: Head of Marketing

Industry: Real Estate

Experience: 10+ years overall, with 5–6 years of relevant real estate marketing experience

Location: Noida

Reporting To: [CEO/Managing Director]

About the RoleWe are looking for an experienced and results-driven Head of Marketing to lead the company's marketing strategy, brand building, digital presence, and performance marketing initiatives.

The ideal candidate will have 10+ years of overall marketing experience, including 5–6 years of hands-on experience in the real estate industry. The candidate should have a strong understanding of digital marketing, brand awareness, lead generation, performance marketing, customer acquisition, and real estate marketing campaigns.

• Key Responsibilities1. Marketing Strategy & LeadershipDevelop and execute the overall marketing strategy aligned with the company's business and growth objectives.
• Lead the marketing function across brand, digital, performance, content, social media, and offline marketing.
• Develop annual and quarterly marketing plans, budgets, and campaign calendars.
• Identify new marketing opportunities, channels, and customer segments.
• Lead and mentor the marketing team and manage external agencies and partners.
• 2. Digital & Performance MarketingPlan, execute, and optimize performance marketing campaigns across Google, Meta, YouTube, LinkedIn, and other relevant platforms.
• Drive qualified leads, site visits, bookings, and revenue through digital campaigns.
• Monitor key metrics including CPL, CAC, conversion rate, ROI/ROAS, lead quality, and campaign performance.
• Work closely with the sales team to improve lead quality, follow-ups, and conversion rates.
• Develop effective retargeting, remarketing, and customer acquisition strategies.
• Ensure effective utilization of marketing technology, analytics, CRM, and automation platforms.
• 3. Brand Awareness & Brand BuildingDevelop and strengthen the company's brand positioning in the real estate market.
• Create and execute brand awareness campaigns across digital and traditional channels.
• Develop strong brand communication, messaging, and customer-facing content.
• Ensure consistent brand identity across projects, campaigns, digital platforms, and offline touchpoints.
• Plan PR, influencer, corporate branding, events, and strategic partnerships where relevant.
• 4. Real Estate Project MarketingDevelop marketing strategies for new project launches, ongoing projects, and inventory movement.
• Create project-wise marketing plans covering pre-launch, launch, and post-launch phases.
• Work closely with sales, project, and leadership teams to align marketing campaigns with business targets.
• Understand customer profiles, market trends, competitor activity, pricing, and project positioning.
• Develop campaigns that generate awareness, enquiries, site visits, and sales.
• 5. Content & Social MediaOversee content strategy across social media, websites, blogs, email, video, and other digital platforms.
• Drive engaging content around projects, lifestyle, location, amenities, customer stories, and brand initiatives.
• Monitor social media growth, engagement, reach, and brand sentiment.
• Ensure high-quality creative communication in collaboration with internal teams and agencies.
• 6. Analytics & PerformanceEstablish clear marketing KPIs and dashboards.
• Analyze campaign and funnel performance and take data-driven decisions.
• Track marketing ROI and optimize budgets toward high-performing channels.
• Conduct competitor and market analysis to identify opportunities and threats.
• Present marketing performance, insights, and recommendations to senior management.
• Candidate Profile10+ years of total experience in marketing, with strong experience in leadership roles.
• 5–6 years of relevant experience in the real estate industry is mandatory/preferred.
• Strong expertise in digital marketing and performance marketing.
• Proven experience in brand building and brand awareness campaigns.
• Strong understanding of lead generation, customer acquisition, and conversion funnels.
• Experience managing significant marketing budgets and external agencies.
• Strong knowledge of Google Ads, Meta Ads, YouTube, SEO, social media, CRM, analytics, and marketing automation.
• Experience in real estate project launches and integrated marketing campaigns.
• Strong analytical, strategic, communication, negotiation, and team-management skills.
• MBA/PGDM in Marketing or a relevant qualification would be preferred.
• Key Performance Indicators (KPIs)Brand awareness and market positioning
• Qualified lead generation
• Cost per lead and customer acquisition cost
• Site visits and lead-to-visit conversion
• Lead-to-booking/sales conversion
• Marketing ROI/ROAS
• Digital reach, engagement, and organic growth
• Project launch performance
• Marketing budget efficiency
• Overall contribution of marketing to revenue growth

What We Are Looking ForA strategic yet hands-on marketing leader who understands both brand and performance marketing, has strong real estate industry experience, and can build a high-performing marketing function that delivers measurable business growth.