Performance Marketing

PERFORMANCE MARKETING COORDINATORSORAA | EatsoraaLocation: Noida

Experience: 1–3 Years

Type: Full-Time

ABOUT SORAASORAA is a modern food & wellness brand building everyday snacking for a new generation.

We’re building a brand that sits at the intersection of great food, wellness, culture and design — and we’re looking for people who want to build, experiment and grow with us.

THE ROLEWe’re looking for a Performance Marketing Coordinator who is obsessed with numbers, curious about consumer behaviour and excited by the idea of turning a ₹1 of ad spend into ₹3, ₹4 or ₹5 of revenue.

You’ll work closely with the marketing, creative and e-commerce teams to plan, execute, analyse and optimise SORAA’s digital growth engine.

• WHAT YOU’LL DOManage and coordinate campaigns across Meta, Google and marketplace platforms
• Monitor daily spends, sales, ROAS, CAC, CTR, CPC, CPM and conversions
• Track campaign and SKU-level performance
• Work with the creative team to develop high-performing ad creatives
• Test different hooks, formats, audiences, offers and messaging
• Identify what is working — and aggressively scale it
• Identify what isn't working — and figure out why
• Build weekly performance reports and actionable MIS
• Support launches, offers, festive campaigns and new product campaigns
• Coordinate with e-commerce teams across platforms such as Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart
• Maintain campaign calendars, budgets and trackers
• Research competitors, trends, audiences and emerging digital opportunities
• Work with agencies/platform teams wherever required

YOU SHOULD BECurious. Analytical. Fast.

Someone who:

• Loves numbers but understands that behind every number is a consumer
• Naturally asks “Why?” when a campaign performs differently
• Can look at a dashboard and spot an opportunity
• Is comfortable experimenting and learning from failure
• Has strong Excel / Google Sheets skills
• Understands Meta Ads and Google Ads
• Has a strong eye for creative and understands what makes people stop scrolling
• Takes ownership instead of waiting for instructions
• Is comfortable in a fast-moving startup environment

BONUS POINTSExperience with:

D2C • FMCG • Food • Wellness • E-commerce • Amazon Ads • Marketplace Ads • Shopify • GA4

• WHAT YOU GETOpportunity to work directly on building a high-growth consumer brand
• Real ownership from Day 1
• Exposure to performance, e-commerce, creative and brand building
• A young, ambitious team
• Lots of room to experiment, learn and grow

THE SORAA MINDSETThink bigger.Move faster.Test everything.Learn constantly.Build something people want.

If you’re someone who sees a campaign dashboard and gets excited rather than overwhelmed — we want to hear from you.

Apply: careers@eatsoraa.com