Business Development Executive

We are looking for an energetic, target-oriented and communication-skilled Sales Cum Marketing Executive to join our team. The candidate will be responsible for generating quality leads, connecting with prospective students and parents, conducting field visits, converting leads into admissions, and supporting various marketing and promotional activities of the centre.

The role requires a combination of field marketing, lead generation, cold calling, counselling, sales conversion and centre coordination.

• Key Responsibilities1. Lead Generation & Field MarketingGenerate quality leads for IIT-JEE, NEET and other coaching programs through field visits and local marketing activities.
• Visit schools, educational institutions, student hotspots, residential areas and other relevant locations for lead generation.
• Identify prospective students and parents and maintain regular follow-up.
• Explore new sources and opportunities for student acquisition.
• Maintain accurate records of leads, follow-ups and conversions.
• 2. Cold Calling & Follow-UpMake regular cold calls and follow-up calls to prospective students and parents.
• Explain courses, batches, facilities, test series, study packages and other offerings.
• Understand the requirements of students/parents and provide appropriate information.
• Maintain systematic follow-up until the lead is converted or closed.
• 3. Sales & Admission ClosingConvert leads into student admissions through effective communication and counselling.
• Achieve assigned monthly/quarterly sales targets.
• Sell and promote:
• IIT-JEE/NEET Coaching Programs
• Test Series
• Study Packages
• Other academic products and services
• Handle objections related to fees, courses, batches and competition and work towards successful closure.
• Coordinate with the academic and management teams wherever required for admission closure.
• 4. Centre Activities & CoordinationCoordinate and actively participate in various activities conducted at the centre.
• Support seminars, counselling sessions, scholarship tests, admission drives, parent meetings, promotional events and student activities.
• Assist in the smooth execution of marketing campaigns and centre-level promotional activities.
• Coordinate with faculty, counsellors and administrative staff for student-related activities.
• 5. Reporting & MISMaintain daily records of calls, field visits, leads, follow-ups and conversions.
• Submit regular sales and marketing reports to the reporting manager.
• Track lead status and ensure timely follow-up.
• Analyse lead sources and conversion performance to improve sales effectiveness.

Candidate ProfileWe are looking for someone who is:

• Highly energetic, confident and target-oriented.
• Comfortable with field visits and outdoor marketing.
• Good at communication and convincing prospective students/parents.
• Comfortable making cold calls and repeated follow-ups.
• Capable of converting leads into actual sales/admissions.
• Self-motivated and able to work independently.
• Willing to take ownership of assigned targets.
• Comfortable working in a fast-paced educational environment.
• Desired SkillsExcellent verbal communication skills.
• Good sales and negotiation skills.
• Lead generation and follow-up skills.
• Basic knowledge of MS Excel/Google Sheets and CRM/data management.
• Ability to maintain professional relationships with students, parents and institutions.
• Local knowledge of Ranchi and surrounding areas will be an advantage.

Experience0–3 years of experience in sales, marketing, education counselling, field marketing, telecalling or business development.

Freshers with excellent communication skills and a strong sales attitude may also apply.

Performance ExpectationsThe candidate will be evaluated primarily on:

• Quality and quantity of leads generated.
• Number of productive field visits.
• Calling and follow-up performance.
• Lead-to-admission conversion.
• Sales of test series and study packages.
• Achievement of assigned targets.
• Participation and contribution in centre activities.
• Why Join The PathShala?Opportunity to work in the growing IIT-JEE coaching and education sector.
• Performance-driven work environment.
• Opportunity for career growth in Sales, Marketing & Centre Operations.
• Incentives/recognition based on performance and achievement of targets.

If you are passionate about sales, enjoy interacting with students and parents, and are confident about converting opportunities into results, we would like to hear from you.