SEO Specialist

If you are hiring for an SEO position, and you specifically want to prioritize candidates with pharma/healthcare company experience, I’d structure the job description like this:

SEO Executive / SEO Specialist – Pharma & HealthcareJob OverviewWe are looking for an experienced SEO Executive / SEO Specialist with strong knowledge of pharma, healthcare, medical, or pharmaceutical websites. The ideal candidate should have hands-on experience in improving organic rankings, traffic, keyword visibility, and lead generation for pharma/healthcare businesses.

• Key ResponsibilitiesDevelop and execute effective SEO strategies for pharma and healthcare websites.
• Perform keyword research, competitor analysis, and search intent analysis.
• Handle On-Page SEO, including title tags, meta descriptions, headings, internal linking, URLs, schema, and content optimization.
• Manage Technical SEO, including crawling, indexing, canonical tags, redirects, sitemap, robots.txt, Core Web Vitals, and website errors.
• Plan and optimize SEO content targeting relevant pharma, healthcare, medicine, and product-related keywords.
• Monitor website performance using Google Search Console, Google Analytics/GA4, and SEO tools.
• Identify ranking and traffic opportunities and prepare SEO improvement plans.
• Conduct regular SEO audits and resolve technical and on-page issues.
• Analyze competitors and identify backlink, content, and keyword opportunities.
• Develop and execute off-page SEO and link-building strategies.
• Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Work closely with content, development, and marketing teams to implement SEO recommendations.
• Stay updated with Google algorithm updates and current SEO best practices.
• Preferred Candidate Profile2–5+ years of hands-on SEO experience.
• Pharma/Healthcare industry experience is strongly preferred.
• Candidates who have worked with pharma companies, healthcare websites, medical websites, hospitals, clinics, or healthcare e-commerce websites will be given preference.
• Strong understanding of Google Search, E-E-A-T, YMYL, and healthcare SEO.
• Experience working with WordPress and other CMS platforms.
• Good knowledge of SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar tools.
• Strong analytical and problem-solving skills.
• Ability to independently manage SEO campaigns and deliver measurable results.

Required SkillsSEO | Technical SEO | On-Page SEO | Off-Page SEO | Keyword Research | Content SEO | Google Search Console | GA4 | WordPress | Competitor Analysis | Link Building | SEO Audit | Healthcare SEO | Pharma SEO

Important PreferenceCandidates with proven SEO experience in the pharmaceutical or healthcare industry will be given priority. Please mention relevant pharma/healthcare projects and measurable SEO results in your CV.