Sales & Marketing Manager

Market Analysis

Researches, analyses and monitors financial, technological and

demographic factors to capitalize on market

opportunities and minimize effects of competitive activity.

Develops and recommends distribution channel development programs.

Develops and recommends product positioning, packaging, and

pricing strategy to produce the highest positive long-term profit

and market share.

Analyzes and defines

the market for

product growth within the specific segments.

Contracts or personally performs select market studies or voice of

the customer interviews. Provides

data to prepare, update and control forecasts covering projected new-business

sales, proposal activity costs, and investment requirements by program.

New Product/Service Development

Researches,

analyzes and monitors financial, technological and demographic factors to

capitalize on market

opportunity and minimize effects

of competitive activity.

Establish a list of potential customers.

Develops

and recommends product positioning, packaging and pricing strategy to produce

the highest possible long-term profit and market share.

Marketing and Business Planning

Develops marketing plans

that effectively execute the New Product Development.

Develops

and executes online marketing plans, commerce strategy and programs,

including web site development and utilization.

Business Development Planning

Participates

in business process modeling sessions, providing data and insights into

market need and customer expectations.

Collaborate

with finance and engineering to evaluate project performance and to recommend refinements and improvements of all components of proposal.

Draft the narrative that ties the project components together and

package and assist in presenting the proposal

to the executive team.