Digital Mktg Advisory Senior Analyst

Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • The role requires a Paid Search analyst who is experienced in Google Ads, Search Ads 360, and Bing Ads. The analyst is expected to take ownership of multiple Paid search accounts end to end which includes creating promotions, extensions, campaigns. Auditing accounts and optimizing accounts for performance, and Reporting & Insights • The process is an end to end Paid Search operations role that involves Account management, Campaign management, Optimization, Audits, and reporting & insights across Google Ads, Search Ads 360, Bing Ads • Create performance report on an hourly, daily, and weekly basis. • Create, review and launch search campaigns and promotions • Monitor promotion status and make reversals based on inputs • Update campaign budgets • Perform keyword audit • Optimize campaigns and provide insights on account performance • Analyze all sections of Paid Search account for any drops in performance
What are we looking for? We are looking for a strong Paid Search campaign management expert who can own Paid search accounts, manage all Account management activities end-to-end and provide innovations for them. The candidate must have strong work ethics, possess strong communication skills and must be well versed with marketing analysis. The candidate will be expected to not only own the account but also provide innovations for further growth.
Roles and Responsibilities: • Be an account owner for one or more Paid Search accounts • Work on multiple account management and hygiene activities, e.g., creating campaigns & promos, reversing promos, auditing assets & keywords, optimizing campaigns for performance, handling search and Pmax campaigns, performing image audits, etc. • Send hourly, daily, and weekly reports • Provide detailed account insights on account performance and provide optimized actions to improve performance