Behavioural Architect

About Fractal: 

Founded in 2000, Fractal Analytics (www.fractal.ai) is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, United Kingdom, and India. 

We are bringing together the strengths and powers of Artificial Intelligence, Engineering and Design to ‘power every human decision in the enterprise’. We believe Design can bring alive the human dimension in the way we apply AI and Engineering to solve the most complex business problems. We are now building a Design team (in New York, Mumbai, and Bangalore) across the breadth of design competencies including Behavior Science, Design Research & Strategy, Interaction Design, Information Design and Visual Design. We are excited about reimagining the future of Behavioral Science and Design, in a post-AI world.  

Summary: 

The Behavior Architect role is responsible for understanding behavioral challenges and developing strategies for addressing them. This role will also involve closely working with their counterparts in the Consulting, Data Science and Engineering teams, to ensure complete integration and alignment of work that is done by all three workstreams in a project. 

Location: Mumbai/Bangalore  

Key Responsibilities: 

• Collaborate with Data Scientists, Engineers and Designers to research and strategize AI & Analytics solutions. 

• Identify key descriptive hypotheses, and approach to research, that will build an understanding of context and actors’ behavior within that context, and speculate on prescriptive hypotheses to test as prototypes 

• Work within a multi-disciplinary problem-solving approach, combining the application of behavioral science within data science and engineering 

• Comfort working in cross functional team, to represent a behavioral science and design perspective  

• Lead & collaborate on planning, execution, analysis / synthesis on a variety of research efforts; ranging from quick / tactical to deep / strategic. 

• Moderate customer interviews to identify underlying motivations, values, mental models and emotions 

• Synthesize research findings into concise, actionable insights and visual frameworks that provoke client teams to think differently about the problem / opportunity space 

• Ensure the Behavior Science and Design teams are delivering world-class deliverables and outcomes to the internal and external stakeholders. 

• Persuasively communicate findings in reports, presentations and workshops 

• Thought leadership internally within Fractal and in the external communities around the coming together of AI, Engineering and Design (and related topics). 

• Shape and refine the culture of the design team; its rituals, practices, personality, values and norms. 

We're looking for someone who: 

• Has minimum 2+ years’ experience in application of behavior science. 

• Must have a demonstrable portfolio of work that reflects the breadth & depth of skills as a Behavior Architect. 

• A passion for continuous learning, including interest in reading and synthesizing research papers and books pertaining to the practice, and the ability to translate them into behavioral intervention. 

• Experience working with data and baking in design thinking in applied behavioral science. 

• Interest/experience to inform AI solutions and using AI to inform the research process.   

• Strong writing skills. 

• Adaptable to different business contexts, team structures, & project phases. 

• Ability to synthesize vast quantities of qualitative and quantative data points into meaningful and digestible chunks. 

• Willingness and comfort in building rapport with clients throughout the various project phases. 

• Humble and sincere confidence clubbed with pragmatic optimism. 

• Understand that thinking evolves through making (and making through thinking). 

• Desire to argue in support of a vision, and the ability to do so respectfully while keeping the team’s collective objectives at the fore. 

• Exposure and experience working with international clients / geographies will be a plus 

We’re looking for someone with this kind of experience: 

• Master’s Degree in Behavioral science/ Cognitive Science/ Behavioral Economics/ Applied Social Psychology or equivalent degree 

• We’re looking for ’T-shaped people’ with broad skills in Business/ Management & Behavioral Science and deep skills in a particular Behavioral Science domain (ie. Behavioral Economics, Cognitive Psychology, Social Psychology, etc)