Campaign Management Analyst

Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:BCA/Any Graduation/Bachelors of Information Technology
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is required. • Ensure timely completion of tasks and requests • Identify gaps and areas for improvement in execution processes and propose improvement solutions • Build and manage dynamic and static segments for campaigns across multiple channels (email, push notifications etc) • The role requires you to have a good understanding of digital marketing, email marketing and technologies like UNICA & SQL • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • Primary skill - Campaign Management - P4 • Primary skill - UNICA - P4 • Primary skill - SQL - P4 • Secondary skill - Snowflake Data warehouse
Roles and Responsibilities: • In this role you are required to do analysis and solving of lower-complexity problems. • Your day to day interaction is with peers within Accenture before updating supervisors. • In this role you may have limited exposure with clients and or Accenture management. • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments. • The decisions you make impact your own work and may impact the work of others. • You will be an individual contributor as a part of a team, with a focused scope of work. • Please note that this role may require you to work in rotational shifts